Marc Iskowitz on how Shire’s disease-awareness campaign engaged untreated Gen Y-ers, and why it’s time for more patient-education efforts like it. Plus: See patient advocates discuss the ADHD market
GlaxoSmithKline divested North American OTC drugs worth about $200 million in sales, a portfolio that seemed like a good strategic fit for buyer Prestige Brands Holdings.
Agency Business briefs
February 1, 2012
5:00 am
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