For some, the term machine learning may conjure up images of virtual assistants or automated tools.
There was so much bigger-picture coverage of pharma and healthcare in 2017 – pricing, Affordable Care Act reform and repeal – that it was easy to lose sight of everything else. PwC’s Health Research Institute has used its annual look-ahead report to spotlight a handful of undercover trends.
At a time when value-based healthcare is a more common objective among stakeholders, EHR data can enable collaboration among payers, providers, health systems, and pharma manufacturers.
More has been written about millennials — and their healthcare habits — than about any other generation. Here, Gen Y marketers explain why most of what you’ve read is wrong.
Zero people have such tales about Robert Leverte, which is why news of his pending induction into the Medical Advertising Hall of Fame was received warmly when it was made public last October.
We asked some of the agency world’s sharpest data people to answer a pair of questions about the future of data in and around pharma marketing. Here’s what they had to say.
In the past, pharma hasn’t used data effectively to engage its A-list HCPs. Five companies hope to change that.
Four data aces share their backgrounds, inspirations, and guiding philosophies