Salix Pharmaceuticals and Eisai have entered into a multi-year co-promotion deal to promote Salix’s ulcerative colitis treatement Colazal (balsalazide disodium).
In a medical-education ruling expected to have broad consequences, regulators said they will consider advertising agencies and journal publishers as commercial entities, requiring those that own CME units to spin them off as separate companies, and providing an extra layer of independence to firewalls that may already exist between them.
With advocacy groups pouring millions into advertising and PR aimed at influencing the national debate on health insurance, it must be a presidential election cycle.
PR View by John Seng
October 1, 2007
4:00 am
The word transparency resonates with communications professionals, accountants, auditors and marketers alike.
Women are more likely than men to search the Web for health information, according to a survey conducted by researchers from Smithfield, RI’s Bryant University.