Marketers from Novartis Vaccines and Diagnostics have jumped into the user-generated content arena with a contest that invites Web-savvy filmmakers to submit their work and compete for a cash prize.
Medical/surgical journals ad spend declines by 5% and continues on its downward trend. PERQ/HCI’s Eugene M. May reports on the numbers for the first half of 2007 by advertisers and brands
Ketchum reorganized its London management, naming former European healthcare head Avril Lee as co-deputy CEO, responsible for the office’s three main consultancy offers in healthcare, consumer and corporate affairs.
AstraZeneca’s Arimidex Web site features the innovative use of social media wherein patients actually become part of the product marketing while simultaneously forging a relationship with big pharma. Stephen McGuire reports
In baseball, a pitch that was perfect in Abner Doubleday’s era would still be pretty darn good today–the dimensions of the strike zone have stayed remarkably consistent through the history of the game.
Several distinguished experts from pharmaceutical marketing and media descend on the offices of MM&M to discuss the evolution, effectiveness and measurement of point-of-care communications. James Chase takes the moderator’s chair
To say that tackling patient compliance and persistence poses a challenge to the pharmaceutical industry is like calling Tiger Woods a competent golfer or describing Katrina as a particularly bad storm. It is a gross understatement.