Golf legend and prostate cancer survivor Arnold Palmer is the celebrity face of a new educational website and program developed by Centocor Ortho Biotech and Us TOO, a nonprofit prostate cancer support organization.
The fall magazines are always fat with ads, and the latest issues of People were no exception. I was happy to spot many DTC ads in one very hefty issue, two of which really stood out–one for Pfizer’s Lyrica and another for Abbott’s Humira.
Marketing firm QualityHealth says a partnership with website iVillage will potentially expose more women to its pharma-sponsored content while giving clients better control over DTC media spend.
Online drug ads are significantly more helpful this year, particularly with respect to side effect and safety information, according to an About.com survey of its users.
Study: docs eager for new obesity pills
September 15, 2010
7:32 pm
With a race on to develop a new obesity treatment, Ipsos surveyed primary care doctors and found receptivity to all three clinical-stage products.
Pfizer shifts work on Wyeth’s Advil to McGarryBowen
September 15, 2010
7:19 pm
Pfizer Consumer Healthcare awarded McGarryBowen another big Pfizer account, handing the shop the bulk of its heavily advertised Advil business following a competitive pitch.
Just call it LLNS, LyonHeart no more
September 15, 2010
7:08 pm
The agency formerly known as LyonHeart is going back to its maiden name ahead of the rollout of a new Omnicom healthcare agency network.
Groups want FDA to leave Avastin alone
September 15, 2010
7:05 pm
Two breast cancer treatment advocacy groups have written to FDA asking that the agency refrain from changing the approved labeling for Genentech’s Avastin.
New approach to federal emergencies needed
September 15, 2010
7:04 pm
A new HHS report, The Public Health Emergency Medical Countermeasure Enterprise Review: Transforming the Enterprise to Meet Long Range National Needs, calls for a new federal approach to producing medications, vaccines, equipment and supplies for a health emergency.