Individual brands may be sluggish at leveraging the power of branded or unbranded channels, but on the corporate level they’re tuning in. Here are a few standouts.
Name That Brand
October 14, 2011
7:02 pm
Can you name the brand? Each month we print part of a popular pharmaceutical product or advertisement, along with some clues to its identity. Readers are invited to name the brand for a chance to win a copy of Medicine Avenue II. Please e-mail your answer to [email protected] or fax 646-638-6150. The deadline is October…
More than enough has been written how change is affecting our industry today. Instead, let’s look at what hasn’t changed and why the things that have not changed remain important.
Med Ed Report briefs
October 1, 2011
1:00 pm
Featuring news on ProPublica, American Academy of Physician Assistants, Peach New Media, Dartmouth College Press and the ACCME
Sanofi US has teamed up with crooner Barry Manilow in kicking off a national awareness campaign for atrial fibrillation (AFib) called “Get Back in Rhythm.”
Professional Media briefs
October 1, 2011
1:00 pm
Featuring news about Dove Medical Press, Monthly Prescribing Reference and Unbound Medicine