From evolving healthcare laws to social engagement, litigation crises to media relations, McKesson’s PR chief is hands-on in efforts to enhance the brand’s image.
Only a tenth of scripts are up for grabs, says IMS study
Traditional promotion efforts, including details and sampling, can only affect about 10% of prescriptions, an IMS study found, suggesting that the bulk of promotion dollars is misplaced.
Last chance to grab glory
June 4, 2009
5:00 pm
If you still haven’t entered the MM&M Awards 2009, then you’d better move fast–today (June 5) is the final deadline for submissions.
The Coalition for Healthcare Communication said it doesn’t oppose ACCME’s proposal to set up an independent entity for disbursal of CME funding – provided that it’s not the only game in town and CME providers don’t have to pay for it.
A pair of American Medical Association committee reports urges that industry-funded CME be put on a tighter leash, but they’re a far cry from the ban on commercial support called for by the AMA’s Council on Ethical and Judicial Affairs a year ago.
DTC spend set to slide, loyalty cards up, says survey
Marketers anticipate substantial cuts in DTC spend in 2009, according to a Cegedim Dendrite survey in which 58% of respondents said they’d cut consumer ad spend this year. Last year 28% said they’d cut back on consumer advertising.
Physicians and medical institutions should shun gifts, reps, samples and ghostwriting, said the Institute of Medicine’s conflict of interest committee in its full recommendations.
The Accreditation Council for Continuing Medical Education is considering offering an accreditation flagging CME as being free of drug and device industry support — a kind of Good Housekeeping Seal for CME.
