The campaign asks women to share their experiences – good, bad and otherwise – with menopause.
The organization’s most recent marketing campaign calls attention to options of which many women are unaware.
With the success of the Be You campaign last year, Amgen and AstraZeneca decided to build on its existing cast of characters with a deeper dive into the back story of punk rocker Hawk.
From Dreams to Reality seeks to avoid cliches related to fertility treatment.
The initiative offers tips, first-person narratives and even a podcast created in collaboration with Let’s Talk Menopause.
Thick Skin, which premiered this Wednesday on the Sundance channel, emerged out of Novo Nordisk’s ongoing partnership with Wavemaker.
Horizon Therapeutics commissioned a 40-foot tall mural to get people to focus on gout and its treatments, even between attacks.
The two spots from Stryker highlight the benefits of using Mako technology in joint replacement surgery.
The You See Me campaign builds on the cosmetic brand’s success at reaching a younger and more diverse audience for neurotoxins.
JPA Heath’s narrative language interface allows marketers to create more effective healthcare messaging faster, the company claims.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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