Judges thought the Cooties Catcher campaign for Purell to help schoolchildren keep their hands clean was brilliant, innovative, and exceptionally well executed.
Best Medical Digital Initiative for Consumers of 2016
Physicians are seeking beyond-the-pill services from drugmakers; Novartis debunks misconception that only smokers get lung cancer; pharma’s access to docs declines
Five things for pharma marketers to know: Thursday, September 29, 2016
The app’s co-founder discusses how it’s educating patients and physicians about artificial intelligence and why Cardiogram is different from other heart-rate tracking apps.
WebMD’s Leming on audience development and lessons from CNN.com