Direct To Consumer (DTC)

All articles by Direct To Consumer (DTC)

Genentech unveils DTC campaign for MS in English and Spanish languages
Genentech unveils DTC campaign for MS in English and Spanish languages
Jack O'Brien
September 22, 2022
12:15 pm

Reaching vulnerable audiences with a message about early treatment and appropriate care is a critical aspect to Genentech’s effort to combat a prevalent condition.

AstraZeneca launches first direct-to-consumer ad campaign for COVID-19 therapy Evusheld
AstraZeneca launches first direct-to-consumer ad campaign for COVID-19 therapy Evusheld
Lecia Bushak
June 27, 2022
11:12 am

Lower-than-expected use of Evusheld drove the company to launch the first DTC ad campaign for an emergency use product.

How DTC spending shifted in 2020
How DTC spending shifted in 2020
MM+M Staff
March 25, 2021
3:05 pm

Nielsen Ad Intel 2020 DTC data reveals changing trends in direct-to-consumer spending.

Johnson & Johnson to put list prices in TV drug ads
Johnson & Johnson to put list prices in TV drug ads
Alison Kanski
February 7, 2019
4:29 pm

The drugmaker will add list prices to ads for Xarelto by the end of March.

7 things to know from Dartmouth’s medical marketing study
7 things to know from Dartmouth’s medical marketing study
Alison Kanski
January 14, 2019
10:34 am

Researchers found that spending on medical advertising reached nearly $30 billion in 2016, a $12 billion increase from 1997.

Pharma advertising up 14% across all media in October: Standard Media
Pharma advertising up 14% across all media in October: Standard Media
Alison Kanski
November 30, 2018
6:01 am

National ad spend grew 7% year-over-year across all categories and platforms including pharma in October.

FDA to study HCP views of pharma promotions this year
FDA to study HCP views of pharma promotions this year
Alison Kanski
March 19, 2018
1:45 pm

The research will also cover topics including disease awareness ads.

Low-T DTC ads linked with more testing — and more prescriptions
Low-T DTC ads linked with more testing — and more prescriptions
Kevin McCaffrey
March 20, 2017
8:45 pm

Researchers found that DTC advertising was associated with significant increases in testing and treatment for these drugs

Patients are increasingly asking docs about drugs in DTC ads: poll
Patients are increasingly asking docs about drugs in DTC ads: poll
Kevin McCaffrey
January 26, 2017
1:00 pm

Docs said patients asked about drugs from DTC ads six times in a typical week, compared to just twice a week five years ago.

Politics led to DTC uproar, but curbs unlikely in current climate
Politics led to DTC uproar, but curbs unlikely in current climate
Kevin McCaffrey
March 24, 2016
2:00 pm

Anti-DTC measures are unlikely to be enacted even though the backlash itself is a function of political change.

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