7 things to know from Dartmouth’s medical marketing study
Researchers found that spending on medical advertising reached nearly $30 billion in 2016, a $12 billion increase from 1997.
Direct To Consumer (DTC)
Pharma advertising up 14% across all media in October: Standard Media
National ad spend grew 7% year-over-year across all categories and platforms including pharma in October.
FDA to study HCP views of pharma promotions this year
The research will also cover topics including disease awareness ads.
Low-T DTC ads linked with more testing — and more prescriptions
Researchers found that DTC advertising was associated with significant increases in testing and treatment for these drugs
Patients are increasingly asking docs about drugs in DTC ads: poll
Docs said patients asked about drugs from DTC ads six times in a typical week, compared to just twice a week five years ago.
Politics led to DTC uproar, but curbs unlikely in current climate
Anti-DTC measures are unlikely to be enacted even though the backlash itself is a function of political change.
Senators propose an end to pharma ad tax deduction
The proposed legislation would forbid drugmakers from writing off advertising as a tax deduction.
4A’s announces plans to defend DTC
The American Association of Advertising Agencies said stopping calls for a ban on DTC is a top agenda item for the trade group in 2016.
Allergan sales rise on “strong” DTC advertising
Allergan executives attributed strong sales of branded products to recent investments in direct-to-consumer advertising.
Sanofi launches DTC campaign for Afrezza
The “Surprise, it’s insulin” campaign follows criticism of the lower-than-expected sales of the inhaled insulin since its launch in February.
