FDA to study HCP views of pharma promotions this year
The research will also cover topics including disease awareness ads.
Direct To Consumer (DTC)
Low-T DTC ads linked with more testing — and more prescriptions
Researchers found that DTC advertising was associated with significant increases in testing and treatment for these drugs
Patients are increasingly asking docs about drugs in DTC ads: poll
Docs said patients asked about drugs from DTC ads six times in a typical week, compared to just twice a week five years ago.
Politics led to DTC uproar, but curbs unlikely in current climate
Anti-DTC measures are unlikely to be enacted even though the backlash itself is a function of political change.
Senators propose an end to pharma ad tax deduction
The proposed legislation would forbid drugmakers from writing off advertising as a tax deduction.
4A’s announces plans to defend DTC
The American Association of Advertising Agencies said stopping calls for a ban on DTC is a top agenda item for the trade group in 2016.
Allergan sales rise on “strong” DTC advertising
Allergan executives attributed strong sales of branded products to recent investments in direct-to-consumer advertising.
Sanofi launches DTC campaign for Afrezza
The “Surprise, it’s insulin” campaign follows criticism of the lower-than-expected sales of the inhaled insulin since its launch in February.
