Johnson & Johnson to put list prices in TV drug ads
The drugmaker will add list prices to ads for Xarelto by the end of March.
The drugmaker will add list prices to ads for Xarelto by the end of March.
Researchers found that spending on medical advertising reached nearly $30 billion in 2016, a $12 billion increase from 1997.
National ad spend grew 7% year-over-year across all categories and platforms including pharma in October.
The research will also cover topics including disease awareness ads.
Researchers found that DTC advertising was associated with significant increases in testing and treatment for these drugs
Docs said patients asked about drugs from DTC ads six times in a typical week, compared to just twice a week five years ago.
Anti-DTC measures are unlikely to be enacted even though the backlash itself is a function of political change.
The proposed legislation would forbid drugmakers from writing off advertising as a tax deduction.
The American Association of Advertising Agencies said stopping calls for a ban on DTC is a top agenda item for the trade group in 2016.
Allergan executives attributed strong sales of branded products to recent investments in direct-to-consumer advertising.