Facebook, medical associations launch preventive health tool
The social giant says information collected will be stored securely, with controls on advertising.
Why pharma should start paying more attention to Instagram
Facebook Health’s Danielle Salowski and Merck’s Nancy Nolan shared best practices for Instagram at Digital Pharma East in Philadelphia.
The status of online health communities post-Cambridge Analytica
For many online health communities, the Facebook-Cambridge Analytica scandal didn’t have a significant impact, and members still see the social network as an invaluable resource.
Twitter follows Facebook in share price plunge as monthly active users fall
Despite some other positive indicators, Twitter’s share price fell 14% as the platform revealed a dip in its monthly active users in its second quarter results, compared to the previous quarter.
Facebook shares plunge amid first decline in European daily active users
Facebook sought to blame GDPR as it revealed its daily active users in Europe declined for the first time in nine years and it disappointed investors with lower-than-expected growth.
Lessons learned from going live on Facebook with a branded drug
Novocure and Glue Advertising put on a Facebook Live event promoting the cancer treatment Optune in March.
Why Facebook’s algorithm change may benefit patient influencers
A WEGO Health white paper examined how the change could affect patient influencers.
What Facebook’s news feed changes mean for brands and publishers
Facebook’s decision to reprioritise its news feed to favour “social interactions” over other forms of content may please its users but will be challenging for brands.
MM&M’s 5 most-read technology stories of 2017
Digital innovation in Japan, health-tech trends, and social media top the list.
GroupM unveils upbeat global adspend forecast for 2018
GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
