There are also issues surrounding privacy and legitimacy. According to one expert’s research, very few physicians use social media for professional purposes.
How VAYA Pharma used Facebook ads for its ADHD campaign
The Kim Kardashian debacle aside, what makes the platform so potentially valuable to pharma and healthcare marketers is its visual story-telling capability.
CME providers use Facebook Live to educate doctors
How VR, nanotechnology, and 3D printing could improve the value of healthcare; 100 experimental therapies in late-stage clinical trials; Kite Pharma plans “controlled” launch of CAR-T therapy
10 things for pharma marketers to know about Facebook and Instagram
With about 70 million users in six million health-related groups, drugmakers have tremendous opportunity to reach key audiences on Facebook. Here’s how.
The Michael J. Fox Foundation uses Facebook to recruit Ashkenazi Jews for Parkinson’s study