Facebook has found that 43% of people who watch the first three seconds of a video will stay for 10 seconds. To create engagement, agencies need to rethink the creative approach.
Is It Finally Time for Pharma to Change the Way It Uses Facebook?
Pharma has hidden behind the ability to turn commenting off on Facebook pages, allowing marketers to use the channel much as they would a typical web page.
Miss Idaho shows off diabetes pump
July 21, 2014
6:38 pm
NPR reports that the move has made Sierra Sandison a type 1 diabetes hero and that users have given the Facebook photo over 4,000 “likes.”
Facebook’s clinical trial
June 30, 2014
5:43 pm
The networking site’s emotion experiment rankles some in the science and political communities.
The FDA’s bad-ad unit took a drugmaker to task for what it calls a misleading Facebook page. History shows the social media surveillance should take no one by surprise.
Business briefs: CDC, Facebook, Shire
September 4, 2013
6:13 pm
CDC finds that non-Medicare adults make up the majority of preventable heart attack and stroke cases; a Facebook study shows groups can influence HIV screening; and a Shire ADHD drug gets a “no” from Germany
A recent paper shows licensing boards may take action for a professional’s behavior regardless of whether it is in the context of a professional setting.
Company news: Nature Publishing Group, Elsevier, Medicare
November 29, 2012
7:07 pm
Nature releases the Antibodypedia’s seventh generation, Elsevier adds more board review apps, and how redefining “senior” may not save money in the long run
The drugmaker is focusing on two different parts of motherhood—pre and post—in dual fall campaigns that seek to emphasize preventive health across ages.