CVS Health names Aetna’s Kathryn Metcalfe as chief communications officer
Aetna’s comms leader has moved into the top comms spot of the newly combined entity.
Insurers
Inside pharma’s trust problem
Public trust in the pharma industry has taken a dip, according to recent data. Do actual patients agree?
PBMs, drugmakers face off over copay accumulators
As with most drug pricing battles, patients yet again are caught in the crossfire.
High-profile candidates challenge marketers well in advance of launch
With pharma facing ongoing scrutiny of its pricing practices, medical marketers are increasingly asked to demonstrate the superior value of new therapies. High-profile candidates in immunology, pain management, and melanoma challenge marketers well in advance of launch.
Amazon’s ability to attract other employers makes its healthcare coalition very formidable, experts say
Details are vague, but the e-commerce giant indicated it’s serious about getting into healthcare.
Five things for pharma marketers to know: Thursday, January 18, 2018
Senate committee votes in favor of Azar as new HHS head; FDA and DoD launch breakthrough designation program; Walmart offers free opioid disposal solution
Five things for pharma marketers to know: Tuesday, January 16, 2018
Merck’s Keytruda combo therapy succeeds in Phase-III lung cancer trial; FDA launches pilot to address trial transparency; Spark’s Luxturna overpriced, ICER says
Five things for pharma marketers to know: Tuesday, December 26, 2017
Roche to buy Ignyta for $1.7 billion; FDA OKs Valeant eye drop for OTC sale; Kmart settles prescription drug fraud allegations
Five things for pharma marketers to know: Tuesday, December 19, 2017
Pharma industry spent $57 million on lobbying in 2016; Humana, private equity firms to buy Kindred for $4 billion; price of old glaucoma drug skyrockets
Five things for pharma marketers to know: Monday, December 18, 2017
CVS/Aetna deal will affect healthcare benefits; lawmakers pressure DEA to curb painkiller supply; Allergan and Richter’s Vraylar sees positive results for bipolar depression
