Insurers

All articles by Insurers

‘They’re flying blind’: Insurers failing across key customer experience metrics
‘They’re flying blind’: Insurers failing across key customer experience metrics
Marc Iskowitz
June 29, 2022
2:45 pm

A new report uncovers the “bleak reality” of member experience with health plans.

CVS Health names Aetna’s Kathryn Metcalfe as chief communications officer
CVS Health names Aetna’s Kathryn Metcalfe as chief communications officer
Sean Czarnecki
February 5, 2019
4:54 pm

Aetna’s comms leader has moved into the top comms spot of the newly combined entity.

Inside pharma’s trust problem
Inside pharma’s trust problem
Laura Entis
June 26, 2018
1:20 pm

Public trust in the pharma industry has taken a dip, according to recent data. Do actual patients agree?

PBMs, drugmakers face off over copay accumulators
PBMs, drugmakers face off over copay accumulators
Laura Entis
April 19, 2018
10:00 am

As with most drug pricing battles, patients yet again are caught in the crossfire.

High-profile candidates challenge marketers well in advance of launch
High-profile candidates challenge marketers well in advance of launch
Sony Salzman
April 4, 2018
7:00 pm

With pharma facing ongoing scrutiny of its pricing practices, medical marketers are increasingly asked to demonstrate the superior value of new therapies. High-profile candidates in immunology, pain management, and melanoma challenge marketers well in advance of launch.

Amazon’s ability to attract other employers makes its healthcare coalition very formidable, experts say
Amazon’s ability to attract other employers makes its healthcare coalition very formidable, experts say
Laura Entis
February 1, 2018
9:15 pm

Details are vague, but the e-commerce giant indicated it’s serious about getting into healthcare.

Five things for pharma marketers to know: Thursday, January 18, 2018
Five things for pharma marketers to know: Thursday, January 18, 2018
Virginia Lau
January 18, 2018
11:00 am

Senate committee votes in favor of Azar as new HHS head; FDA and DoD launch breakthrough designation program; Walmart offers free opioid disposal solution

Five things for pharma marketers to know: Tuesday, January 16, 2018
Five things for pharma marketers to know: Tuesday, January 16, 2018
Virginia Lau
January 16, 2018
3:20 pm

Merck’s Keytruda combo therapy succeeds in Phase-III lung cancer trial; FDA launches pilot to address trial transparency; Spark’s Luxturna overpriced, ICER says

Five things for pharma marketers to know: Tuesday, December 26, 2017
Five things for pharma marketers to know: Tuesday, December 26, 2017
Virginia Lau
December 26, 2017
3:25 pm

Roche to buy Ignyta for $1.7 billion; FDA OKs Valeant eye drop for OTC sale; Kmart settles prescription drug fraud allegations

Five things for pharma marketers to know: Tuesday, December 19, 2017
Five things for pharma marketers to know: Tuesday, December 19, 2017
Virginia Lau
December 19, 2017
3:30 pm

Pharma industry spent $57 million on lobbying in 2016; Humana, private equity firms to buy Kindred for $4 billion; price of old glaucoma drug skyrockets

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