Parents

All articles by Parents

The failure to track data on stillbirths undermines efforts to prevent them
The failure to track data on stillbirths undermines efforts to prevent them
Irena Hwang, Sophie Chou and Duaa Eldeib, ProPublica
July 2, 2024
2:05 pm

Tracking the cause of death is key to understanding how to prevent stillbirth, which research shows may be possible in nearly 1 in 4 stillbirths.

Thousands of children got tested for lead with faulty devices: What parents should know
Thousands of children got tested for lead with faulty devices: What parents should know
Julie Appleby, KFF Health News
June 7, 2024
10:01 am

A company that makes tests for lead poisoning has agreed to resolve criminal charges that it concealed for years a malfunction that resulted in inaccurately low results.

PSAs from Ad Council, NHTSA seek to educate parents on hot car death risks
PSAs from Ad Council, NHTSA seek to educate parents on hot car death risks
Jack O'Brien
May 1, 2024
7:01 am

Unveiled on National Heatstroke Prevention Day, the goal of the Never Happens campaign is to educate parents and caretakers on the dangers of hot cars.

Baby tech company Owlet names Diffusion US PR AOR
Baby tech company Owlet names Diffusion US PR AOR
Diana Bradley
December 15, 2023
2:05 pm

The agency is helping Owlet to promote two FDA-approved products.

Giving Tuesday: Willow and Project Sweet Peas donate care packages to NICU parents
Giving Tuesday: Willow and Project Sweet Peas donate care packages to NICU parents
Sabrina Sanchez
November 22, 2023
11:16 am

The initiative supports both parents and babies with items needed for premature newborns.

No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public
No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public
Chris Daniels
May 20, 2022
11:50 am

Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.

First Look: A performance review for Mom
First Look: A performance review for Mom
MM+M Staff
May 3, 2022
2:57 pm

“The Mother of All Reviews,” produced by Klick Health for nonprofit Path Forward, celebrates moms who went far beyond the call of duty during the pandemic.

Study: How brands should market to first-time parents
Study: How brands should market to first-time parents
Diana Bradley
May 2, 2017
7:15 pm

Ketchum, which launched a parent specialty unit, surveyed 400 first-time parents to find out what brands are doing well and how they can do better.

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