Patient Engagement

All articles by Patient Engagement

A few minutes with… Doximity’s Nate Gross
A few minutes with… Doximity’s Nate Gross
Lecia Bushak
November 12, 2021
10:42 am

The social network co-founder weighs in on the patient telehealth experience and on the ongoing battle against health misinformation.

Report: Patient experience still a mess
Report: Patient experience still a mess
Lecia Bushak
October 26, 2021
5:31 pm

R/GA’s “Future of Health Experiences” study reveals challenges around information transparency and access to digital records.

Outcome Health launches Virtual Waiting Room platform
Outcome Health launches Virtual Waiting Room platform
Alison Kanski
May 27, 2020
3:59 pm

The Virtual Waiting Room will integrate with existing telemedicine services and provide content to patients while they wait.

FCB Health Network launches patient experience offering YuzuYello
FCB Health Network launches patient experience offering YuzuYello
Alison Kanski
May 15, 2020
2:21 pm

YuzuYello is a service that works across all of the FCB Health Network agencies.

Creating stronger health communities: Podcasts to listen to now
Creating stronger health communities: Podcasts to listen to now
Guidemark Health
May 5, 2020
5:00 am

Podcasts have the potential to be the foundation of the new patient engagement model. Guidemark Health delves into two of the best in the business.

6 Campaigns Driving Better Behavior
6 Campaigns Driving Better Behavior
Tom Galati, Patients & Purpose
March 9, 2018
12:00 pm

More than ever, marketers and agencies have a powerful role in shaping public health, curbing harmful behaviors, and promoting good ones among at-risk communities and individuals.

Finding That Sweet Spot: How to Communicate Effectively to Patients
Finding That Sweet Spot: How to Communicate Effectively to Patients
Srikant Ramaswami, rbb Communications
February 28, 2018
11:00 am

The EVP of global and emerging markets at rbb Communications dishes on how best to communicate with patients.

6 Campaigns that Talk to, Not at, Patients
6 Campaigns that Talk to, Not at, Patients
Ryan Jordan, Imre Health
December 18, 2017
3:30 pm

Rather than talking at them, we need to design with and for them.

Five things for pharma marketers to know: Friday, October 13, 2017
Five things for pharma marketers to know: Friday, October 13, 2017
Kevin McCaffrey
October 13, 2017
2:39 pm

Outcome Health reportedly misled advertisers; FDA committee recommends gene therapy; Avanir drug is highly prescribed by docs paid by company

Online patient communities consider the platform: Facebook, or somewhere more private?
Online patient communities consider the platform: Facebook, or somewhere more private?
Virginia Lau
September 20, 2017
2:30 pm

Facebook itself has more than six million health-related groups.

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