Jack O’Brien interviews Haleon’s James Sharman on how the consumer health company’s Centrum brand has used an online quiz to build its zero- and first-party data stores, and we share policy and social media updates.
PBM trade group ad campaign: Reject Big Pharma’s agenda
The renewed advertising push comes as both drugmakers and PBMs find themselves under the congressional microscope, with lawmakers calling executives in to testify about high drug prices.
Caremark, Express Scripts and OptumRx dominate as top PBMs of 2022
While the top three PBMs’ aggregate share of claims was similar to the figures from 2021, the study indicated that Cigna’s share declined due to customer losses while OptumRx’s share grew slightly.
MM+M Podcast 5.3.23: Patrick Dempsey calls for more empathy in cancer care
Marc Iskowitz interviews Patrick Dempsey about the Grey’s Anatomy star’s cancer advocacy, Lecia Bushak reports on the bipartisan push to reform PBMs and Jack O’Brien briefs Pinterest’s latest mental health campaign.
Why the dance between manufacturers and PBMs continues
States have targeted co-pay accumulators, claiming they run up costs for patients who need expensive specialty drugs. Here’s why their legislation hasn’t yet had the intended impact.