Physicians

All articles by Physicians

The return of rep access: Report suggests bounce-back in rate of pharma-friendly docs
The return of rep access: Report suggests bounce-back in rate of pharma-friendly docs
Marc Iskowitz
November 22, 2022
11:00 am

Pharma rep access to HCPs across specialties rose to an average of 60% in the U.S., from a 20% low during the pandemic.

Physicians are overwhelmed with information. Here’s how pharma marketers can cut through the noise
Physicians are overwhelmed with information. Here’s how pharma marketers can cut through the noise
Lecia Bushak
October 25, 2022
7:00 am

A Doximity report found that 65% of doctors don’t have enough time to learn about clinical trials or new treatments.

Poll: Most physicians unclear what constitutes ‘life-threatening emergencies’ under new abortion bans
Poll: Most physicians unclear what constitutes ‘life-threatening emergencies’ under new abortion bans
Lecia Bushak
September 6, 2022
4:29 pm

A recent Sermo poll finds that language around exemptions in state abortion bans is confusing to physicians.

YouTube’s top 10 physician influencers
YouTube’s top 10 physician influencers
Lecia Bushak
March 24, 2022
2:36 pm

Simultaneously seeking to inform and entertain, these docs demystify medicine on a daily basis.

(Re)-meet the hospitalists and their evolving COVID-era needs
(Re)-meet the hospitalists and their evolving COVID-era needs
Sarah Mahoney
February 2, 2022
12:00 pm

Hospitalists were hard to reach before the pandemic. Facing mental and physical exhaustion, they’re an even tougher sell now.

Repealing the Affordable Care Act could hurt physicians and hospitals
Repealing the Affordable Care Act could hurt physicians and hospitals
Lina Zeldovich
October 30, 2020
9:27 am

While the overall effects are nuanced, primary care physicians and small practices will likely bear the brunt of a financial hit if the ACA is repealed.

Is pharma too physician-centric? Why industry may want to rethink its approach to NPs and PAs
Is pharma too physician-centric? Why industry may want to rethink its approach to NPs and PAs
Marc Iskowitz
August 13, 2020
5:40 pm

They’ve boosted access to care, and now NPs and PAs are seeing increased practice authority. The changes warrant an industry rethink, two clinician leaders argue.

AbelsonTaylor/Veeva report: Physicians are adjusting to COVID-era uncertainty, but want support from pharma
AbelsonTaylor/Veeva report: Physicians are adjusting to COVID-era uncertainty, but want support from pharma
Larry Dobrow
July 8, 2020
2:35 pm

For “Managing Uncertainty: Helping Physicians Survive in the Short-Term and Thrive in the Long-Term,” the companies surveyed 550 doctors.

ZDoggMD is redefining the scope and tone of physician influence on social media
ZDoggMD is redefining the scope and tone of physician influence on social media
Laura Entis
September 4, 2019
5:00 am

Dr. Zubin Damania is known across the social media universe as ZDoggMD.

Who’s your prescriber now? Demand for NPs and PAs is booming, according to report
Who’s your prescriber now? Demand for NPs and PAs is booming, according to report
Emerson Cody
June 20, 2018
6:50 pm

Recent healthcare trends, including a physician shortage and the rise of value-based care centers, have put NPs and PAs on the fast track to recruiter popularity. Marketers, take note.

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