Product Launch - MM&M - Medical Marketing and Media

Product Launch

OTC Launch of Flonase Allergy Relief Wunderman GSK

Best Product Launch of 2016

The OTC launch of Flonase helped drive $294 million in sales, an 80% repeat purchase rate, and 11.4% of the brand dollar share in the adult allergy remedies category (the goal was 7.3%).

Victrelis

Roche to co-promote Merck’s Victrelis in US

Roche will help promote Merck’s newly approved hepatitis C drug Victrelis (boceprevir) under a strategic partnership that may help bolster the firms’ chances in an upcoming market share battle. The agreement stunned Wall Street, since Merck and Roche already sell rival versions of a standard hepatitis C treatment.