The University of Pittsburgh Medical Center has proposed a policy banning pens, drug samples and almost all other swag from pharmaceutical and medical equipment representatives.
The once-fearsome PDUFA legislation moving through the House of Representatives now closely tracks its toned-down counterpart in the Senate.
People news
June 19, 2007
4:00 am
Centrix Pharmaceutical, a privately held developer and marketer of prescription and non-prescription pharmaceutical products, announced the promotion of Angela Holley to director of marketing as result of the companys product portfolio expansion in the US. Holley joined Centrix in 2006 as a district manager.
People news
June 5, 2007
4:00 am
Shire has hired Hugh Cole as VP of business development.
The FDA’s DDMAC says a retail sell sheet and sales aid for Alcon Laboratories’ Ciprodex omits material facts about the drug, including some risk information and limits to its indication.
The internet hasn’t replaced traditional direct marketing, but its unique abilities have made it an essential part of the pharma marketing mix. Stephen McGuire finds out what Web-shy brand directors are missing