Public Relations (PR)

All articles by Public Relations (PR)

Ciara, health equity orgs raise awareness about cervical cancer
Ciara, health equity orgs raise awareness about cervical cancer
Sabrina Sanchez
November 24, 2021
11:02 am

The organizations’ Cerving Confidence campaign, in partnership with the megastar singer, encouraged Black women to get screened regularly.

Get vaxxed or get out: Employee demand is spurring agency vaccine mandates
Get vaxxed or get out: Employee demand is spurring agency vaccine mandates
Chris Daniels
October 25, 2021
10:42 am

It’s not government policy as much as employee activism that is driving agency vaccine mandates.

How a change in tone helped a Richmond, Virginia, healthcare center increase flu vaccinations by 20%
How a change in tone helped a Richmond, Virginia, healthcare center increase flu vaccinations by 20%
Eric Berger
October 20, 2021
11:08 am

Daily Planet Health Services changed its approach last year after participating in the Center for Sustainable Health Care Quality and Equity’s initiative to increase flu vaccination rates across the country.

Stand Up to Cancer PSAs encourage Black and Hispanic people to get screened
Stand Up to Cancer PSAs encourage Black and Hispanic people to get screened
Sabrina Sanchez
September 30, 2021
11:17 am

The organization launched a series of PSAs with Count Me In, Hip Hop Public Health and Uzo Aduba.

Golin and Virgo Health to fund ‘inspirational’ trips to help staff get ‘back outside’
Golin and Virgo Health to fund ‘inspirational’ trips to help staff get ‘back outside’
John Harrington
September 23, 2021
11:06 am

Sister IPG agencies Golin and Virgo Health are giving nominated employees time off for an expenses-paid trip to do something that ‘inspires their curiosity’, if they then share that inspiration with colleagues and clients.

13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing
13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing
Sabrina Sanchez
September 16, 2021
3:07 pm

Created by the International Alliance for Responsible Drinking, the guidelines would encourage age-gating content and greater transparency.

Black and Hispanic communities are lagging in getting vaccinated. How these organizations are trying to change that
Black and Hispanic communities are lagging in getting vaccinated. How these organizations are trying to change that
Eric Berger
September 10, 2021
2:58 pm

Healthcare organizations are using personal connections and non-medical endorsers to convince hold-outs to get COVID-19 vaccines.

How Walgreens is pushing customers to get vaxxed for fall activities
How Walgreens is pushing customers to get vaxxed for fall activities
Betsy Kim
September 7, 2021
4:00 pm

Walgreens is working with VMLY&R and Mediacom for the creative and marketing aspects of the campaign, and H+K Strategies and CGI Health on the PR, earned media and social media components.

Publicis pushes back US office return as Delta looms
Publicis pushes back US office return as Delta looms
Alison Weissbrot
August 4, 2021
4:54 pm

An internal memo details the holding company will push back discussion of a formal return to the office until Q4.

Precisioneffect bolsters PR, social offering
Precisioneffect bolsters PR, social offering
MM+M Staff
August 3, 2021
1:04 pm

The acquisition of Pascale adds additional tools to Precisioneffect’s armamentarium.

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