Public Relations (PR)

All articles by Public Relations (PR)

What PRSA-NY learned about mental health in PR by talking to pros
What PRSA-NY learned about mental health in PR by talking to pros
Aaron Kwittken
November 15, 2022
10:57 am

Understatement: The PR industry is facing a massive mental-health crisis, says Aaron Kwittken.

Half of PR pros suffered ‘severe’ stress, anxiety or burnout last year
Half of PR pros suffered ‘severe’ stress, anxiety or burnout last year
James Halliwell
September 22, 2022
2:49 pm

New research has found that half of people working in PR, marketing and comms reported experiencing severe stress, anxiety or burnout on several occasions over the past 12 months.

Omnicom PR Group: Eight in 10 providers want pharma to solve system inequalities
Omnicom PR Group: Eight in 10 providers want pharma to solve system inequalities
Eric Berger
September 21, 2022
3:53 pm

The research also found that more than half of healthcare providers would consider a company’s purpose when making treatment decisions.

How much of a threat does Google’s latest update pose to PR?
How much of a threat does Google’s latest update pose to PR?
Evie Barrett
August 25, 2022
12:00 pm

Google’s recently announced ‘helpful content update’ will prioritize search results that provide ‘unique, authentic information’ to readers over SEO-optimised content.

Will brands ‘trade down,’ financially, to PR as recession bites?
Will brands ‘trade down,’ financially, to PR as recession bites?
Evie Barrett
August 15, 2022
12:06 pm

With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.

The FDA looks for PR help to fix messaging woes
The FDA looks for PR help to fix messaging woes
Jack O'Brien
July 12, 2022
2:40 pm

The embattled agency needs to focus on simple, timely messages that reach modern healthcare consumers, experts say.

Documents reveal McKinsey’s role in fueling opioid crisis extended beyond Purdue
Documents reveal McKinsey’s role in fueling opioid crisis extended beyond Purdue
Lecia Bushak
June 30, 2022
2:38 pm

The just-revealed documents show the breadth of the consulting firm’s work with Endo Pharmaceuticals, Johnson & Johnson and Mallinckrodt on opioid marketing over the course of 15 years.

Moderna appoints Dxtra Health as global AOR
Moderna appoints Dxtra Health as global AOR
Ewan Larkin
June 15, 2022
12:19 pm

Staffers from Weber Shandwick, Golin and Jack Health are contributing to the Dxtra team, which is working on corporate communications and promotion of Moderna’s mRNA technology.

Zeno criticized for advising clients to keep quiet about abortion rights stance
Zeno criticized for advising clients to keep quiet about abortion rights stance
Diana Bradley
May 9, 2022
11:06 am

The agency said it “respects” different opinions on the matter, after a strategy memo was published by the Popular Information newsletter.

Delta updates statement on federal mask mandate after criticism
Delta updates statement on federal mask mandate after criticism
Ewan Larkin
April 20, 2022
2:56 pm

Health officials and the general public quickly criticized Delta for downplaying COVID-19.

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