Retail Pharmacy

All articles by Retail Pharmacy

Pharmacies account for only 2% of retail media market
Pharmacies account for only 2% of retail media market
Jack O'Brien
April 28, 2023
8:00 am

The report indicated that other industries like general retailers, grocery, electronics, department stores and member warehouses “dramatically” outpaced retail pharmacies.

#BoycottWalgreens trends following complaints about purchasing birth control, condoms
#BoycottWalgreens trends following complaints about purchasing birth control, condoms
Jack O'Brien
July 19, 2022
3:31 pm

The backlash occurred as the debate over reproductive rights has taken on heightened intensity since the overturning of Roe v. Wade.

HLTH 2020: Rite Aid reimagines its in-store experience
HLTH 2020: Rite Aid reimagines its in-store experience
Ray Pelosi
October 15, 2020
2:01 pm

During a virtual presentation, company COO Jim Peters detailed plans to put its pharmacists front and center

CVS quits agencies that work with tobacco companies
CVS quits agencies that work with tobacco companies
Alison Kanski
May 1, 2019
2:47 pm

The chain is the first major brand to join the Quit Big Tobacco campaign.

CVS relies on personalization in its ExtraCare loyalty program
CVS relies on personalization in its ExtraCare loyalty program
Elyse Dupre
May 10, 2017
12:55 pm

CVS has a pharmacy text program to remind patients to refill their prescriptions and alert them when their medications are ready.

6 personalization practices from Walgreens’ Balance Rewards program
6 personalization practices from Walgreens’ Balance Rewards program
Elyse Dupre
January 23, 2017
12:45 am

How the retail pharmacy chain uses customer data to make its marketing messages relevant.

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