The search-engine giant says that one in 20 online searches are related to healthcare, and more users are using mobile to consume media.
Infographic: How physicians share online info with patients and other docs
August 30, 2016
1:45 pm
The availability of online medical information is changing the way doctors share and receive information — both among themselves and with their patients.
Five things for pharma marketers to know: Wednesday, June 8, 2016
Pharmas need to start fine-tuning paid search and producing “liquid content” that moves fluidly between screens, said Google’s David Blair at our first MM&M Skill Sets Live session
Business Briefs: Docs question Gleevec price, Sanofi pill may delay MS onset
April 25, 2013
5:17 pm
Doctors call out Novartis on drug prices; Aubagio shows strong top-line data in trials; and overseas docs increasingly turn to digital.
Facebook Search looks to be a game-changer for pharma SEO
It’s not even in beta yet, but Facebook’s Graph Search is sending tremors through the advertising landscape. For pharmas, the arrival of social search promises great opportunity — and many perils.
Business briefs: Takeda, Google, Lundbeck, Elan, Teva
February 7, 2013
7:30 pm
Takeda’s 1,800 field reps are getting a new tool, Google changes its AdWords program.
