Healthcare marketers need to work on building trust among Hispanic audiences and improving adherence through targeted communications, according to a survey by Hispanic media giant Univision Communications.
Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own.
Among doctors, Google outpaces professional search engines
Double the number of MDs used Google (87%) for professional research online as the next most-used search options (WebMD and PubMed, each at 43%), data from a recent survey show.
Frustrated by FDA inaction on guidance for digital marketing and social media, a host of industry players are banding together to form a nonprofit that can hammer out consensus on a way forward.
UK’s drug promotion umpire issues internet guidance
The UK’s Prescription Medicines Code of Practice Authority (PMCPA), which arbitrates drug industry self-regulation there, last week issued “informal guidance” on digital communications, and while it’s more than FDA has offered, it’s not much to go on.
Google is looking to catch some of that social networking word of mouth marketing magic with a “+1” button that will appear on all of its search ads, allowing users to flag items for their friends.
If there was any doubt, online health video has officially arrived. Almost half of consumers researching drug info online include health videos in their search sessions, according to Manhattan Research.