The AMA votes in favor of value-based drug pricing; Amgen says insurers are balking at PCSK9 inhibitor prices; docs aren’t focused on prices when prescribing
Five things for pharma marketers to know: Tuesday, June 7, 2016
Cigna signs value contracts for new cholesterol drugs; Yelp partners with ProPublica for hospital reviews; ad-blocking threat to digital publishers intensifies
4 Ways to Create a Sustainable Pricing Model
January 27, 2016
2:45 pm
The formula’s pretty simple: Be sure you can defend your drug’s value proposition, without blushing, says BioPharma Alliance’s Mike Luby.