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Best Healthcare Consumer Media Brand

Healthcare Consumer Media Brand Gold What to Expect
Gold
What to Expect
WhattoExpect.com
Healthcare Consumer Media Brand Silver Remedy Health Media
Silver
Remedy Health Media
HealthCentral

 

Best Healthcare Professional Media Brand

Healthcare Professional Media Brand Gold Medscape
Gold
Medscape
Medscape
Healthcare Professional Media Brand Silver ReachMD
Silver
ReachMD
ReachMD: Be Part of the Knowledge

Best Use of Relationship Marketing

Best Use of Relationship Marketing Gold Wunderman GSK
Gold
Wunderman Health and
GSK for Nicorette and NicoDerm CQ
Together, it’s Possible
Best Use of Relationship Marketing Silver Sentrix
Silver
Sentrix Health and Eli Lilly
Conversations in Motion: How to Get the Most Out of a Time Pressured Office Visit

 

Best Use of Public Relations

Best Use of Public Relations Gold FCB Health and GMHC
Gold
FCB Health and Gay Men’s Health Crisis
Blood Equality
Best Use of Public Relations Silver Ogilvy
Silver
Ogilvy Health and Wellness and Endo Pharmaceuticals
Ask About the Curve

Best Use of Data/Analytics

Best Use of Data/Analytics Gold MediMedia Managed Markets
Gold
MediMedia Managed Markets
Stakeholder Mapping and Segmentation
Best Use of Data/Analytics Silver Optum
Silver
Optum
High Value Mailer Campaign: Proprietary Health Segmentation Engages Health Care Consumers, While Creating Opportunity and Cost Efficiencies for Employers

Best Branded Website for Consumers

Best Branded Website for Consumers Gold FCB
Gold
FCB Health and Boehringer Ingelheim
Within Reach: Stiolto.com
Best Branded Website for Consumers Silver greyhealth and Pfizer
Silver
ghg | greyhealth group and Pfizer
Trumenba.com

Best Branded Website for Healthcare Professionals

Best Branded Website for Healthcare Professionals Gold Motionstrand and Avanir
Gold
Motionstrand and Avanir Pharmaceuticals
NuedextalHCP.com
Best Branded Website for Healthcare Professionals Silver StoneArch and Veran Medical Techologies
Silver
StoneArch and Veran Medical Technologies
the SPiN System

Best Disease Education Campaign

Best Disease Education Campaign Gold CDM Princeton and AstraZeneca
Gold
CDM Princeton and AstraZeneca
Little Lungs
GSW-NY and Eli Lilly Silver Best Disease Education Campaign
Silver
GSW-NY and Eli Lilly
Still Waiting

Best Film or Video

Best Film or Video Gold Area 23 and Mollie Biggane Melanoma Foundation
Gold
Area 23 and the Mollie Biggane Melanoma Foundation/Mollie’s Fund
Mr. Sun
Best Film or Video Silver ghg | greyhealth group and Pfizer for Trumenba
Silver
ghg | greyhealth group and Pfizer for Trumenba
Birthday Party

Best Use of Social Media

Digitas Health, Use of Social Media Gold
Gold
Digitas Health
HealthySexual
Lighter Blue, Collage of Health, Use of Social Media Silver
Silver
Klick, McCann HumanCare, and Takeda/Lundbeck for Trintellix
Lighter Blue

Best Digital Initiative for Non-Consumers

Hive Health and Pacira Gold
Gold
Hive Health and Pacira
Exparel Virtual Reality Simulation Training
HCB Health and Johns Hopkins Silver
Silver
HCB Health and Johns Hopkins/ Kennedy Krieger Institute
Autism & Trauma Interactive Assessment App

Best Digital Initiative for Consumers

Best Digital Initiatives for Consumers Gold HCB Health and Johns Hopkins
Gold
HCB Health and Johns Hopkins/Kennedy Krieger Institute
Autism and Trauma Interactive Assessment App
Best Digital Initiatives for Consumers GSW and Eli Lilly Silver
Silver
GSW and Eli Lilly
Lilly Oncology on Canvas

Best Consumer Print Campaign

Best Consumer Print Campaign Gold GSW Boehringer Ingelheim for Atrovent
Gold
GSW and Boehringer Ingelheim for Atrovent
Meet the Puffagins
Best Consumer Print Campaign Silver Area 23 and Alzheimer Foundation of America
Silver
Area 23 and the Alzheimer’s Foundation of America
The Hardest Crossword

 

Best Professional Print Campaign

Best Professional Print Campaign Gold Area 23 and Depomed
Gold
Area 23 and Depomed
Without Warning
Best Professional Print Campaign Silver Area 23 and Lilly The Tables Have Turned
Silver
Area 23 and Eli Lilly
The Tables Have Turned

 

Best Professional Sales Tool

Best Professional Sales Tool 2e Creative and Siemens Healthineers Gold
Gold
2e Creative and Siemens Healthineers
Helx Evolution Sales App
Best Professional Sales Tool FCB Health and Genentech Lucentis Prefilled Syringe Demo Kit
Silver
FCB Health and Genentech
Lucentis Prefilled Syringe Demo Kit

 

Best Philanthropic Campaign

Best Philanthropic Campaign Gold Havas Life NY and Research Foundation to Cure AIDS
Gold
Havas Life New York and Research Foundation to Cure AIDS
Can’t Silence a Cure
Best Philanthropic Campaign Silver Area 23 and Military with PTSD
Silver
Area 23 and Military with PTSD
The Speaking Fireworks

 

Best Corporate Branding Campaign

Best Corporate Branding Campaign Gold Healthwork and Pfizer
Gold
Healthwork and Pfizer
Driven to Discover the Cure
Best Corporate Branding Campaign Level and Urgent Care Partners Indigo Urgent Silver
Silver
Level and Urgent Care Partners
Indigo Urgent Care

 

Best Multicultural Campaign

Best Multicultural Campaign Gold APartnership, Weber Shandwick, and Gilead Sciences
Gold
APartnership, Weber Shandwick, and Gilead Sciences
Be About It: Breaking the Silence on Hepatitis B in the Asian-American Community
Maricich Health LA Care Multicultural Campaign Silver
Silver
Maricich Health and LA Care Health Plan
LA Care Covered
Open Enrollment Campaign

 

Best Agency Self-Promotion

ALLin IntouchSolutions Agency Self-Promotion Gold
Gold
Intouch Solutions
#ALLin Program
McCann Healthcare, GoodPress, Agency Self-Promotion Silver
Silver
McCann Healthcare
#GoodPress

 

Best TV Advertising Campaign

Evoke Health, TV Advertising Campaign Gold
Gold
Evoke Health and Otsuka and Lundbeck
Face the World Campaign
Trumenba, Best TV Advertising Campaign Silver
Silver
ghg | greyhealth group and Pfizer
Birthday Party

 

Best Multichannel Campaign (Small to Medium Product Size)

Best Multichannel Campaign Gold
Gold
StoneArch and Medela
Sonata Launch
CDM, Multichannel Campaign (Small to Medium Product Size) Silver
Silver
CDM Princeton and Astra Zeneca
Little Lungs

 

Best Multichannel Campaign (Large Product Size)

Digitas Health and Gilead Sciences Gold
Gold
Digitas Health
HealthySexual
Best Multichannel Campaign Silver Havas Lynx and Essilor Group for Transitions Optical
Silver
Havas Lynx and Essilor Group for Transitions Optical
Live the Good Light

 

Best Product Launch

FCB Health, Best Product Launch Gold
Gold
FCB Health and Boehringer Ingelheim
Within Reach — Stiolto.com
DDB Health, Product Launch Silver
Silver
DDB Health and Ironwood Pharmaceuticals
Zurampic Launch Campaign

 

Best Orphan Product Marketing Initiative

Best Orphan Product Marketing Initiative Gold Publicis LifeBrands Medicus and AbbVie for Humira Dermatology
Gold
Publicis LifeBrands Medicus and AbbVie for Humira Dermatology
Hidradenitis Suppurativa Referral Program
Best Orphan Product Marketing Initiative Silver Welcome to your world, CBM Intercept
Silver
Cambridge BioMarketing and Intercept Pharmaceuticals for Ocaliva
Welcome to Your World

 

Best Use of Immersive Technology

CDM Acadia VR, Best Use of Immersive Technology Gold
Gold
CDM New York and Acadia Pharmaceuticals
What Are Your Patients Holding Back?
Confideo Labs Biosimilars Mixed Media VR, Use of Immersive
Silver
Confideo Labs and Boehringer Ingelheim
Biopharmaceutical Mixed Media VR Manufacturing Tour

 

Best Marketing Team

Jardiance, Best Marketing Team Gold
Gold
The Jardiance Marketing Team
Latuda, Marketing Team Silver
Silver
The Latuda Marketing Team

 

Best Marketer

Lisa Stockmon, City of Hope, Marketer Gold
Gold
Lisa Stockmon
Chief Marketing and Communications Officer
City of Hope
Calcium, Marketer Silver
Silver
Lisa Yañez
VP of Marketing
United Therapeutics

 

Best Small Healthcare Agency

Best Small Healthcare Agency 2e Creative Gold
Gold
2e Creative
Best Small Healthcare Agency Dudnyk Silver
Silver
Dudnyk

 

Best Mid-Size Healthcare Agency

Best Mid-Size Healthcare Agency Concentric Health Experience Gold
Gold
Concentric Health Experience
Best Mid-Size Healthcare Agency Neon Silver
Silver
Neon

Best Large Healthcare Agency

Best Large Healthcare Agency Area23 Gold
Gold
Area 23

 

Best Large Healthcare Agency Intouch Solutions Silver
Silver
Intouch Solutions

 

MM&M Platinum Award for Outstanding Contribution to Healthcare

Platinum Award for Outstanding Contribution to Healthcare Dr Richard Wender Gold
Gold
Dr. Richard Wender
MD, Chief Cancer Control Officer, American Cancer Society

MM&M Titanium Award for Best in Show

Titanium Award for Best in Show Remedy Health Media Gold
Area 23 and the Mollie Biggane Melanoma Foundation/Mollie’s Fund
Mr. Sun

 

If you have a correction or edit, please contact Kevin Zitzman at [email protected].

From the October 19, 2017 Issue of MM+M - Medical Marketing and Media