Rx Rundown: Xaira Therapeutics, Ipsen, Sanofi and more
Check out this week’s medical marketing news, dealmaking and industry chatter.
Roundup
Five things for pharma marketers to know for Friday morning
Rinvoq tops Dupixent in head-to-head study; Bird flu outbreak in cows is widespread; Regeneron teams with Mammoth on gene editing therapies.
Policy
Biden administration moves to strengthen HIPAA to protect abortion rights
The Biden administration’s final rule prohibits the disclosure of protected health information to law enforcement when it comes to patients seeking abortions in other states.
5
Things
Health Marketers Need to Know Today
GIMME 5
MM+M Pinnacle Awards 2024
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry's most venerable marketers, strategists and creators.
How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.
Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers
The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones.
Moving on from cookies with privacy-safe targeting: Why real world data has been the solution all along
As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement.
Introducing predictive AI, a new approach to targeting before health events occur
A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors.
Career Outlook: Recruitment + Retention
A look at how the workforce is evolving
Learn more from our eBook
Featured Categories
Events
MM+M unveils Transform: The Patient, Provider and Payer Engagement Matrix
Slated for April 3 in New York, the 10th iteration of the annual event will explore health-tech trends likely to inform the industry’s evolution over the months ahead.
Features
Healthcare Marketers Trend Report 2024: A techno twist
The MM+M/Swoop 2024 Healthcare Marketers Trend Report revealed the marcoms tech stack is playing a lead role in engaging physicians, as traditional tactics make way for digital.
Podcasts
Currax Pharmaceuticals CEO says the GLP-1 conversation isn’t one-size-fits-all
Currax Pharmaceuticals CEO George Hampton talks about the ascendance of GLP-1 drugs and how weight loss drugs are changing the obesity narrative.
Healthcare Marketers Trend Report 2024: A techno twist
