Cardio educational website from Bayer makes its debut

Share this article:
Cardio educational website from Bayer makes its debut
Cardio educational website from Bayer makes its debut

Bayer HealthCare launched an educational website for US physicians about the rare, life-threatening condition chronic thromboembolic pulmonary hypertension (CTEPH).

CTEPH.com is designed to increase CTEPH disease awareness among HCPs, Bayer said, and to educate them on diagnosis and surgical treatment.

The site's debut follows the March EU approval of the drug Adempas (riociguat) for CTEPH and pulmonary arterial hypertension (PAH). The FDA sanctioned it for those indications in October. Bayer forecasts peak sales of 500 million euros ($694 million) in those two areas.

In CTEPH, blood clots and thromboembolic occlusion of pulmonary vessels lead to increased pressure in the pulmonary arteries. Symptoms can be nonspecific and indistinguishable from symptoms of other forms of PH, but, when properly diagnosed, it's potentially curable with pulmonary endarterectomy (PEA), a surgery in which the blood vessels of the lungs are cleared of clot and scar material.

Adempas is indicated for adults with inoperable  CTEPH, or persistent or recurrent CTEPH after surgery. The oral therapy is the first of a class of medicines, sGC-stimulators. Studies have shown Adempas was associated with improved ability to walk farther, helping the heart and lungs work better and making breathing easier.

Each year, in the US, about 600,000 people have an acute pulmonary embolism (PE), with an estimated 500 to 2,500 new cases of CTEPH diagnosed annually.  A diagnosis of CTEPH is often not correctly made in PH patients, because they have no overt history of PE.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?