Docs: Don't end CME support

A poll of 268 physicians found that 92% disagree with an American Medical Association (AMA) committee's call to end commercial support of CME.

Respondents to the online poll, by Pri-Med, expressed concern that a ban on commercial support would make it more expensive to receive CME and that the quality would decrease, making it harder for doctors to stay current and ultimately impacting patient care.

“I don't receive CME reimbursement from my employer,” said one respondent. “Any subsidy is very beneficial to me.” The call to end CME was rebutted at the AMA House of Delegates meeting last month.
close

Next Article in Features


The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.