Flashpoint Medica

Flashpoint Medica
Flashpoint Medica

Company Profile

Clients continually comment on Flashpoint's rigorous investigative approach, our ability to package science effectively, and our ability to communicate a brand's promise in unique and memorable ways. This has been our hallmark and the impetus for our company name: We are experts at discovering the “flashpoint”—the key driving insight that fuels a brand's growth. We specialize in understanding how to ignite experiences with customers—in person and across screens—which they in turn share with their extended networks of peers.

So what makes Flashpoint unique?

  • We are a multichannel agency focused on specialty care (oncology, rheumatology, immunology, cardiology, endocrinology, neurology, and rare diseases), offering powerhouse strategic, creative, digital, and medical expertise
  • We employ fully integrated, cross-disciplined teams to develop strategically based programming for building brands. Our in-house staff includes specialists in mobile and tablet platforms, health gaming, social media, nonpersonal promotion media, experiential events, and metrics and analytics
  • We are at the forefront of digital trendsetting. We have been selected by technology leaders, such as Adobe, to champion new cutting-edge offerings that create and distribute digital content more quickly and cost effectively across multiple mobile screens
  • We have expertise in enhancing physician/patient relationships and are one of the first healthcare advertising companies staffed with an on-site community manager who mines social media insights and manages open social media platforms
  • We are leading the charge to develop and disseminate rich media content with which to engage across an array of nonpersonal promotion channels, including medical journal tablet ­media
  • We are an award-winning agency with 40 creative awards in 2011-2012

Core offerings

  • Community management
  • CRM
  • Digital strategy
  • Interactive convention experiences
  • Metrics and analytics
  • Mobile
  • Nonpersonal promotion
  • Social media listening and platform ­development
  • Tablet detailing and publishing*
  • Websites

*Flashpoint is a certified Veeva and Adobe Digital Publishing partner


FASTFACTS

Address: 158 West 29th Street, New York, NY 10001
Phone: 917-472-2321
Email: nicole.johnson@flashpointmedica.com
Online Connections: www.flashpointmedica.com, @flashpointny
Year Founded: 2005
Holding Company: Omnicom
Awards:
• Rx Club Gold Award: Informationaboutcancer.com
• MM&M Gold Finalist: Informationaboutcancer.com
• Rx Club Award of Excellence: Tumorescape.com
• Rx Club Award of Excellence: Educational Video—The Importance of HER2 Testing
• Rx Club Award of Excellence: ShortBowelSupport.com
Clients: Acorda, Crescendo Bioscience, Geistlich Biomaterials, Genentech, Gilead, LifeBankUSA, Novartis, ProStrakan, Supernus

You must be a registered member of MMM to post a comment.

Email Newsletters


Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.