Media Mind surveys best to work for

Media Mind just completed its annual survey of healthcare journalists, tallying their thoughts and views on pharmaceutical companies, insurers, agencies, and medical centers.

GlaxoSmithKline, WellPoint, Edelman and the Cleveland Clinic came up as the top outlets for journalists to work with. Seventy-five top-tier journalists contributed to the survey, conducted from December 2008 to January 2009.
“There's a lot of similarities with what the media is looking for,” says Tony Plohoros, president of the media relations firm. “They still want access, they still want responsiveness.” He also noted that more than half of the journalists who responded reported that more than half of their work is published online, rather than in print.
“We, as communicators, need to educate our clients that [online] is a great place to be,” says Plohoros. 
You must be a registered member of MMM to post a comment.
close

Next Article in Features


Email Newsletters


Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.