Professional Marketing briefs: February 2013

Telehealth may be a greater part of the future, if docs are assured they will get paid, according to a report by IMS Health's InMedica division. The report noted the CMS policy of penalizing hospitals for readmissions has the potential to be a major driver of increased used of remote monitoring. Researchers also found major opportunity among the post-acute care market, “where healthcare providers are more willing to pay for telehealth if it's part of a total post-acute care model.”

Researchers for communications firm Televox found the digital channel can be better for patients and physicians. The firm said that 34% of the people polled indicated that they were more likely to be honest about medical needs if responding via automated call, email or text message than at a doctor's visit and that patients felt more valued when they received texts, emails and phone calls from HCPs.

The American Academy of Nurse Practitioners and the American College of Nurse Practitioners joined forces December 31 and emerged as the American Association of Nurse Practitioners January 1, 2013. The organization estimates it represents around 155,000 NPs.
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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.

The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.