Here you’ll find everything from our June 2017 issue, including our Pharma Report, our Hall of Femme, and two roundtable discussions on media and oncology.
Roundtable: When it comes to media, pharma compares the new with the old
Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.
Keep Calm and Sell Drugs: Your New Daily Affirmation?
Healthcare marketing has a head start in grooming women leaders. But it’s by no means a fait accompli.
Infographic: The battle for medication adherence
May 15, 2017
8:35 pm
Drugmakers and providers alike struggle to find the best tools, words, and technologies that will improve adherence rates among patients with chronic diseases.
Back at Dendreon, Caggiano takes on Provenge’s comeback
Amidst the massive technological and social changes upending the societal status quo, the culture of doctors around the globe is also in flux. Technology must be humanized to advance care. McCann Health’s “Truth About Doctors” study uncovers what this means for pharma marketers and how the industry can help doctors future-proof their profession.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix