Kudos to Astellas and its Myrbetriq brand for a DTC campaign that pulls all of DTC’s levers.
Patent expiries took their toll but wore off quickly last year, helping nudge growth in prescription drug spend back into positive territory. Marc Iskowitz reports
You have to approach quality assurance as an intrinsic part of the process, not an afterthought
Specialty brands ignore more than 50% of the specialists they serve, so 50% of the audience is wide open
Former Speaker of the House and presidential candidate Newt Gingrich has declared that it’s time to replace FDA
FDA has insisted that its antique regulations can address every new promotional challenge
Newson ID Media, Frontline Medical Communications and ContextMedia
Precision for Medicine has acquired Hobart Group Holdings, which specializes in strategic communications that address payer needs.
IMS Health raised $1.3 billion last month in its New York IPO.
The Affordable Care Act has spurred double-digit increases in demand for pharmaceuticals, new data suggest.
MM+M Transform: The Patient, Provider and Payer Engagement Matrix provides the most in-depth look at the marketing and technology trends likely to influence the industry’s growth over the next year.
Get the most out of
Register for free and enjoy unlimited access to: