Pharma Report 2012: Get Back in Shape

Pharma Report 2012: Get Back in Shape
Pharma Report 2012: Get Back in Shape

10    Johnson & Johnson    $12.1B     down 6.2%
Global revenue: $65.0B (2nd); up 5.5%

R&D spend: $7.5B (5th), up 10.3%; 11.5% of rev.

Top brands: Remicade ($3.5B), Procrit ($1.2B), Concerta ($856M), Levaquin ($778), Prezista ($630M)

Planned launches: Canagliflozin (diab.), TMC-435 (HCV), bapineuzumab (Alz.)

Promotional spend: $438M (13th); 3.6% of rev.

Patent expirations: Remicade (2014), Prezista (2016), Zytiga (2016)

J&J's past year can be summed up in one word: recalls. The healthcare products giant had a lot of them, fueling discussions of a company that has lost its luster. This came in addition to lawsuits alleging fraudulent marketing of its antipsychotic Risperdal. The impact of these missteps shows: the government shutdown of a McNeil plant hurt inventory levels, and OTC sales fell 3% in the US last year. But a recent poll showed consumers are still attached to J&J. CEO William Weldon, who was in place during much of the product recalls, was replaced by Alex Gorsky.

Back to first page

Page 10 of 21
You must be a registered member of MMM to post a comment.
close

Next Article in Features

The 2015 healthcare agency questionnaire, for firms hoping to be featured in the Top 100 Agencies issue, is live. Click here to be considered.

Email Newsletters