Consumer health portal EverydayHealth.com reached a content syndication deal with mental health Web site PsychCentral.com.
Financial terms of the deal were not disclosed.
PsychCentral.com will share selections of its original news and information with Everyday
Health.com, which also serves as PsychCentral.com’s official advertising rep.
“This deal allows us to better service our advertisers and gives us broader reach in a category where there’s tremendous demand,” EverydayHealth VP Ezra Doty told MM&M. “It gives us the ability to put together more customized programs so we can perform and deliver the kind of results our clients have come to expect…It’s the right audience for our advertisers.”
PsychCentral.com CEO Dr. John Grohol added, “We were looking for a partner to expose a little bit more of the world of mental health to a broader consumer base. Yes, you have pharmaceutical advertising on general health Web sites like EverydayHealth but it will probably be better targeted and more actionable when it’s published on PsychCentral.com.”
EverydayHealth—which claims 7.4 million users—provides health and wellness info from its 40 condition channels.
PsychCentral.com, with an estimated 600,000 users a month, features original, peer-reviewed editorial content and news.
From the June 01, 2007 Issue of MM+M - Medical Marketing and Media
