Pri-Med: Branded med ed draws docs

Share this article:
Of about 55,000 PCPs attending Pri-Med conferences, 70% (around 39,000) attend non-CME industry-led speaker programs while at its events, showed a survey by the producer of medical meetings aimed at primary care doctors.

Nearly half (48%) said the general disease area covered in the program was their main reason for attending. Of these, 53% were drawn to the topic of asthma/COPD but only 8% said it was because of the brand discussed. And about half were drawn to the topic of cardiovascular disease or diabetes, but only 12-15% due to any specific drug. Overall, only 14% said the primary attraction was hearing more about a specific product or therapy.

When it comes to these programs, “topics are the draw, not necessarily the drug name,” said Dara Warn, Pri-Med SVP. Learning about new therapies (49%), obtaining perspective on common topics (43%), learning from peers (16%) and the ability to ask questions (14%) were the aspects physicians found most valuable.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Headliner: Proteus CEO takes an original path

Headliner: Proteus CEO takes an original path

Andrew Thompson, CEO, Proteus Digital Health

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the ...

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and ...

FDA and off-label uses: a balancing act

FDA and off-label uses: a balancing act

FDA's current re-examination of its off-label promotion policies in light of the First Amendment is a delicate balancing act between its rock-solid traditional enforcement posture and a diverse new electronic ...