Of about 55,000 PCPs attending Pri-Med conferences, 70% (around 39,000) attend non-CME industry-led speaker programs while at its events, showed a survey by the producer of medical meetings aimed at primary care doctors.
Nearly half (48%) said the general disease area covered in the program was their main reason for attending. Of these, 53% were drawn to the topic of asthma/COPD but only 8% said it was because of the brand discussed. And about half were drawn to the topic of cardiovascular disease or diabetes, but only 12-15% due to any specific drug. Overall, only 14% said the primary attraction was hearing more about a specific product or therapy.
When it comes to these programs, “topics are the draw, not necessarily the drug name,” said Dara Warn, Pri-Med SVP. Learning about new therapies (49%), obtaining perspective on common topics (43%), learning from peers (16%) and the ability to ask questions (14%) were the aspects physicians found most valuable.
From the August 01, 2010 Issue of MM+M - Medical Marketing and Media
