The FDA has officially launched its new consumer-facing Web site and introduced a monthly e-newsletter as part of a new initiative to improve online communications.
The site overhaul “reflects an agency-wide recognition that we can and must do a better job at Web communications,” based on “our own experiences as well as user feedback,” FDA spokeswoman Crystal Rice said.
The new consumer Web page at www.fda.gov/consumer, will present public health information and developments, links to useful information and interactive content, agency officials said.
As part of the FDA’s new online push, the agency has done away with its FDA Consumer print publication and replaced it with a free monthly newsletter titled “FDA Consumer Health Information.”
The e-newsletter, which can also be found at www.fda.gov/consumer/consumernews.html, will alert consumers to content contained on the Web page.
“The Web page and newsletter are important new consumer resources that will feature timely stories on pressing FDA topics, provide links to our most requested information and include interactive content,” said FDA commissioner Andrew von Eschenbach in a statement.
From the June 01, 2007 Issue of MM+M - Medical Marketing and Media
