Online doctor portal Sermo will get video and rich media from TheVisualMD, firms said. Sermo health-education centers will combine member discussion on clinical cases, KOL content and research institutions with tools incorporating MRI, CT and 3D microscopy data.
Hospital-based MDs registered a 0.5% decrease in engagement level, from 4.17 in 2010 to 4.12 in 2011, survey firm Morehead reported. Regression analysis revealed nine key drivers of engagement, with hospital-sponsored CME appearing on the list for the first time (3.72).
Happtique is recruiting physicians to test technology designed to let doctors prescribe mHealth apps to patients. Participants will receive training and access to a subset of specialty-specific apps.
The ACCME board ratified 46 accreditation and reaccreditation decisions. Of these, 19 were accredited with commendation; 19 were accredited; and eight had to submit progress reports. Three were put on probation.
Database marketing firm DMD named Jim Ufheil SVP, sales. Ufheil will head DMD’s efforts in CME, physician recruitment and academia.
From the June 01, 2012 Issue of MM+M - Medical Marketing and Media
