Recent healthcare trends, including a physician shortage and the rise of value-based care centers, have put NPs and PAs on the fast track to recruiter popularity. Marketers, take note.
Infographic | MSLs by the numbers
June 5, 2018
5:00 pm
Medical science liaisons are essential participants in most aspects of the commercialization process.
How data regulation could be good for marketing post-Cambridge Analytica
The healthcare sector has suffered a dip in public trust in major markets including France, India and the US, but Britons remain among the more trusting globally, according to the Edelman Health Trust Barometer.
Infographic | A closer look at co-pay coupons and programs
What happens in the world of Facebook cannot be ignored in pharma marketing. It increasingly lives in a world of data that is highly sensitive and must be managed well.