Data/Analytics

Data/Analytics

Ketchum launches Vital Health, analytics-driven services for healthcare clients
Ketchum launches Vital Health, analytics-driven services for healthcare clients
Alison Kanski
July 17, 2018
10:00 am

Vital Health is driven by Ketchum’s new analytics tool, Vital Diagnostics.

Who’s your prescriber now? Demand for NPs and PAs is booming, according to report
Who’s your prescriber now? Demand for NPs and PAs is booming, according to report
Emerson Cody
June 20, 2018
6:50 pm

Recent healthcare trends, including a physician shortage and the rise of value-based care centers, have put NPs and PAs on the fast track to recruiter popularity. Marketers, take note.

Infographic | MSLs by the numbers
Infographic | MSLs by the numbers
June 5, 2018
5:00 pm

Medical science liaisons are essential participants in most aspects of the commercialization process.

How data regulation could be good for marketing post-Cambridge Analytica
How data regulation could be good for marketing post-Cambridge Analytica
Alison Kanski
May 23, 2018
7:59 pm

Stuart Ingis on the benefits of showing the public how advertisers and marketers use data and creating a global regulatory framework.

Former FDA commissioner Califf to pharma: opening up on health data requires overcoming risk
Former FDA commissioner Califf to pharma: opening up on health data requires overcoming risk
Alison Kanski
May 16, 2018
9:07 pm

Califf spoke about the importance of more data to faster and cheaper drug development at the NewYorkBIO conference.

Trust in health sector takes a hit in major markets, Edelman research finds
Trust in health sector takes a hit in major markets, Edelman research finds
Sam Burne James
May 8, 2018
1:40 pm

The healthcare sector has suffered a dip in public trust in major markets including France, India and the US, but Britons remain among the more trusting globally, according to the Edelman Health Trust Barometer.

Infographic | A closer look at co-pay coupons and programs
Infographic | A closer look at co-pay coupons and programs
MMM Staff
May 2, 2018
6:00 pm

Intriguing data on the economics and impact of co-pay coupons and programs

The Cambridge Analytica mess: What does it mean for pharma?
The Cambridge Analytica mess: What does it mean for pharma?
Richard Watson, VP of Marketing Intelligence, and David Ormesher, CEO, Closerlook
March 29, 2018
4:30 pm

What happens in the world of Facebook cannot be ignored in pharma marketing. It increasingly lives in a world of data that is highly sensitive and must be managed well.

In [Insert Company Here] We Trust?
In [Insert Company Here] We Trust?
Linda Ruschau, PatientPoint
March 27, 2018
4:52 pm

Whether it’s data or marketing dollars, there should be no surprises when you partner with a company.

Doctors who receive gifts from industry prescribe more branded drugs: study
Doctors who receive gifts from industry prescribe more branded drugs: study
Kevin McCaffrey
October 30, 2017
2:00 pm

In 2013, Medicare Part D prescribers who received a gift from a drugmaker prescribed 8% more brand-name drugs.

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