University develops program to turn social media into adverse drug reaction data
March 19, 2015
7:00 pm
A group of computer science and engineering students at the Carlos III Universidad in Madrid used natural language processing techniques to translate social-media and forum posts into adverse drug reaction data.
“In this fast-moving environment, we believe these five guidelines will help guide your clinical trial team in taking full advantage of this exciting new platform.”
Apple now offers a way for researchers and developers to easily create clinical trial data-collection apps, revolutionizing the way that patients can participate in clinical trials.
Collaboration forms to fight misinformation in genetic testing
March 10, 2015
5:30 pm
A recent analysis found that most websites touting personal cancer medicine failed to provide risk data, while an insurer and a health system team up to develop best practices to improve the “how” of genetic testing.
The Future of Commercial in a Global Multichannel Marketplace
In an increasingly global marketplace, the challenge facing life sciences companies to harmonize their operations for maximum efficiency is greater than ever. This growth in commercial opportunities is paralleled by an explosion in communication channels between healthcare organizations and stakeholders. Veeva Systems recently hosted an industry roundtable in Barcelona to share perspectives on how life…
Vice: Health search queries are being tracked
February 25, 2015
7:00 pm
Search queries for common diseases on the websites for the CDC and WebMD, among others, are being sent to third-party corporations.
“The key to executing a successful multichannel campaign is to know your audience, help them rather than sell to them and create meaningful content that shares the brand story appropriately across channels.”
Pharma Marketers: Adopt Principles of Sharing Economy to Catalyze New Growth
How the adoption of principles from recent, successful start ups can be applied to pharma marketing.
Apple Watch ditches advanced health features: WSJ
February 17, 2015
5:00 pm
Citing an unnamed source, the paper reports that Apple has abandoned some of the more advanced health monitoring features in its upcoming device, the Apple Watch.