Digital | Medical Marketing & Media

Digital

Viewpoint: Putting analytics into commercial strategy

The Future of Commercial in a Global Multichannel Marketplace

In an increasingly global marketplace, the challenge facing life sciences companies to harmonize their operations for maximum efficiency is greater than ever. This growth in commercial opportunities is paralleled by an explosion in communication channels between healthcare organizations and stakeholders. Veeva Systems recently hosted an industry roundtable in Barcelona to share perspectives on how life…

Storytelling in a Multi-Channel Universe

Storytelling in a Multi-Channel Universe

“The key to executing a successful multichannel campaign is to know your audience, help them rather than sell to them and create meaningful content that shares the brand story appropriately across channels.”