Healthcare agency Revive introduced the CMO SWAT Team in an effort to bring former marketing chiefs from health systems across the country together to advise Revise clients.
The inaugural members of the CMO SWAT Team are Marian Dezelan and Kristen Wevers, the Nashville-based firm said in a press release Thursday afternoon.
Dezelan most recently served as the chief marketing and communications officer at Beth Israel Lahey Health. Before that, she worked at other leading health systems like UPMC, Northwell Health, Tenet Healthcare and Gateway Health.
Meanwhile, Wevers most recently served as SVP and chief marketing and communications officer at UC Health. An industry veteran with more than 30 years of senior leadership experience, Wevers also served as the chief brand, marketing and communications officer at Mercy Health as well as a company spokesperson for Procter & Gamble’s North American marketing and sales divisions.
Both leaders come with considerable experience in omnichannel marketing, corporate communications and healthcare audience development.
Revive, formerly known as ReviveHealth, is part of the Weber Shandwick Collective, having been purchased by the latter organization in 2016.
Going forward, the agency stated that these two leaders will work alongside Revive’s healthcare clients to identify operational challenges and implement solutions that focus on marketing, branding, communications and digital marketing, among others.
Such examples include advice and strategies for handling issues of immediate importance or “developing new initiatives, expertise and proactive strategies for healthcare industry shifts.” Revive added that its clients will have the option to add the CMO SWAT Team where needed.
The involvement of two prominent CMO veterans is expected to bolster Revive’s marcomms offerings to clients and contribute to its brand-building capabilities.
“Having the most experienced, innovative health system CMOs helping our clients with their thorniest issues and biggest opportunities is a great example of how Revive embraces the chaos of healthcare to build groundbreaking brands,” Revive CEO Chris Bevolo said in a statement.
The CMO SWAT Team rollout comes seven months after Bevolo was promoted to CEO. This came nine years after he joined the company. He reports to Jim O’Leary, North American CEO of Weber Shandwick.