Marketing content comes to telehealth visits
Populus, a health media startup, will coordinate the airing of 15- to 60-second spots prior to and following telehealth consults.
Media News
Health/wellness marketing on Cyber Monday: Worth it?
We asked a handful of savvy health marketers and technologists to answer four questions about potential opportunities in and around the annual orgy of digital commerce that is Cyber Monday. Here’s what they had to say.
Alzheimer’s Association short film reimagines the PSA genre
“A Good Man” transcends the mawkishness and mixed messaging that usually characterize health and wellness.
Infographic: Healthcare professionals’ most trusted pharma news sources
InCrowd surveyed 240 healthcare professionals, including physicians, nurses, PAs, hospitalists and more.
Getting up to date with point-of-care resource UpToDate
The site’s rigorous editorial process and emphasis on synthesizing information continues to resonate with clinicians.
Health sites sharing personal data with Google, Facebook and Amazon
Financial Times has conducted thorough investigation into apparent breaches of privacy laws.
New FTC guide clarifies disclosure rules for online influencers
Familiar tone, quick-hit videos render “Disclosures 101” an atypical offering from a federal agency.
Narcan program taps the pharmacy’s appeal as point-of-care destination
Rx Edge displays, booklets convey a wealth of information to CVS visitors.
Facebook, medical associations launch preventive health tool
The social giant says information collected will be stored securely, with controls on advertising.
7 takeaways from the PoC3 Industry Summit
Last week, the Point of Care Communication Council brought together 150 or so of the space’s most prominent people in New York City. Here’s what we learned.
POC trade group publishes verification and validation guidance
The point-of-care industry had been looking to formalize a rules framework since allegations of fraud leveled against Outcome Health revealed a need for better auditing.
Healthgrades pairs video content with HCP finder tools and reviews
The company’s PatientConnect Video draws on an extensive database and AI to dimensionalize marketing experiences beyond “go talk to your physician.”
WEGO Health study of patient community leaders reveals greater thirst for pharma support
Extremely online and engaged respondents say they’re willing to share more personal data in exchange for that support.
Pandora readies its biggest pharma push
The company hopes to use Thursday’s Sound Matters in Rx Marketing event to showcase audio as a marketing medium.
‘Like’ it or not: Healthcare marketers won’t lose sleep over Instagram changes
Social media pros are mostly shrugging off a potential move by Instagram and Facebook to hide the “like” counter.
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