POC trade group publishes verification and validation guidance
The point-of-care industry had been looking to formalize a rules framework since allegations of fraud leveled against Outcome Health revealed a need for better auditing.
Media News
Healthgrades pairs video content with HCP finder tools and reviews
The company’s PatientConnect Video draws on an extensive database and AI to dimensionalize marketing experiences beyond “go talk to your physician.”
WEGO Health study of patient community leaders reveals greater thirst for pharma support
Extremely online and engaged respondents say they’re willing to share more personal data in exchange for that support.
Pandora readies its biggest pharma push
The company hopes to use Thursday’s Sound Matters in Rx Marketing event to showcase audio as a marketing medium.
‘Like’ it or not: Healthcare marketers won’t lose sleep over Instagram changes
Social media pros are mostly shrugging off a potential move by Instagram and Facebook to hide the “like” counter.
Everyone says they know cannabis, but most professionals need an education
Enter Green Flower Media, which is trying to fill the knowledge gap about the exploding industry.
Chronic illness’ mainstream moment?
Chronicon, set for New York City in October, celebrates the underrepresented market of individuals living with chronic illness.
The Third M: The Rare Disease Film Festival preps a sequel
Set for November 9-10 in San Francisco, this year’s festival is set to feature 50-plus films on a range of rare conditions.
Seven takeaways from Zenith’s Healthcare Advertising Expenditure Forecasts
Overall spending increases. Pressure on TV intensifies. Out-of-home seizes momentum.
Netflix alum Steve Swasey to lead communications at Healthline Media
The health publisher recently passed WebMD in monthly unique visitors for the first time.
Point of care marketing: A doctor’s perspective
One physician weighs in on content, the evolving patient-provider interaction and the necessity of a tech-forward mindset.
Introducing Larry Dobrow’s weekly health media column, The Third M
Got ideas or questions for this column? Contact Larry Dobrow at larry.dobrow@haymarketmedia.com.
The Third M: iHeartMedia’s Gayle Troberman goes deep on radio’s appeal to health marketers
“I think pharma is just starting to break for us. It’s going to become one of our bigger growth categories.”
Verywell creates wellness review board to vet content
The website’s wellness content will go through a similar review process as its medical content.
Meredith extends a guarantee of print-digital ad lift to pharma
The magazine publisher is promising Rx lift and return on ad spend across its print and digital channels.
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