Clear Channel Outdoor pushes for more respect from pharma
Sales exec Ed Maher weighs in on the outdoor giant’s evolving offering and makes a case for a greater share of pharma dollars.
Media News
Verywell unveils tool to address postpartum depression
The latest “Healthy Conversations” entry helps friends and family reach out to mothers who may be isolated during the pandemic.
Novartis, iHeartRadio team to create streaming station for MS community
MS Vibes launched in October and will debut podcasts and other educational content this month.
Facts and Focus: How Prevention charted its pandemic-era course
The venerable health and wellness media brand “skipped a lot of the noise” and thrived during a challenging time for publishers.
‘Lady Parts’ and lessons learned
Hologic’s Jane Mazur chronicles the digital series’ path from idea to execution, and what other marketers and content creators can take away from it.
“We’re going to make the world healthier, one story at a time”: Inside the imminent launch of The Able Channel
The health and wellness streaming service is set to debut in early 2021.
“Accountability matters:” A Q&A with Meredith research SVP Britta Cleveland
Three years after the venerable publisher debuted its Pharma Lift Guarantee, Cleveland discusses its impact and print’s continued appeal to pharma marketers.
Five takeaways from the 2020 Point of Care Communication Council Summit
The event featured spirited debate around telehealth, pharmacies and more.
Cancer Therapy Advisor recognized as top breast cancer app
App recognized among category’s best by Healthline for fifth straight year.
WebMD partners with Twitter to showcase health content
The collaboration is Twitter’s first health content partnership.
SmileDirectClub, Meredith’s Foundry 360 launch telehealth education platform
Telehealth Explained debuts with patient testimonials, insurance info.
‘Extremely concerning, dangerous and should be stopped immediately’: J&J responds to ‘Benadryl challenge’
Johnson & Johnson and TikTok are working together to stop the deadly social media craze.
Five learnings from the success of Tu Salud Tu Familia
The Telemundo show, created by the Emerson Clinical Research Institute, seeks to educate Latinx viewers about clinical trials and other health issues.
Univision, HealthiNation partner to create Spanish-language video content
The short clips will address a range of conditions, including diabetes and migraines, that disproportionately affect Hispanic communities.
Healthline Media acquires PsychCentral
PsychCentral deepens Healthline’s mental health expertise.
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