Seven takeaways from Zenith’s Healthcare Advertising Expenditure Forecasts
Overall spending increases. Pressure on TV intensifies. Out-of-home seizes momentum.
Media News
Netflix alum Steve Swasey to lead communications at Healthline Media
The health publisher recently passed WebMD in monthly unique visitors for the first time.
Point of care marketing: A doctor’s perspective
One physician weighs in on content, the evolving patient-provider interaction and the necessity of a tech-forward mindset.
Introducing Larry Dobrow’s weekly health media column, The Third M
Got ideas or questions for this column? Contact Larry Dobrow at larry.dobrow@haymarketmedia.com.
The Third M: iHeartMedia’s Gayle Troberman goes deep on radio’s appeal to health marketers
“I think pharma is just starting to break for us. It’s going to become one of our bigger growth categories.”
Verywell creates wellness review board to vet content
The website’s wellness content will go through a similar review process as its medical content.
Meredith extends a guarantee of print-digital ad lift to pharma
The magazine publisher is promising Rx lift and return on ad spend across its print and digital channels.
The Third M: Six thoughts about the first HealthFront
Publicis Health Media put on quite a show last week at the Classic Car Club Manhattan. Here are our not-so-quick takeaways.
Healthline beats WebMD in monthly visitors for first time
The site topped its rival by more than 5 million monthly unique visitors, according to Comscore.
Condé Nast industries lead draws on health heritage
Jennifer Mormile is chief industries officer and SVP of the lifestyle division at Condé Nast.
National Comprehensive Cancer Network goes deep on POC
You’ve heard from the point-of-care networks. Here, a content provider weighs in.
WebMD acquires Frontline Medical Communications
Frontline provides communications, advertising and event services.
A HealthFront explainer
Set for mid-July in New York, the HealthFront is designed to elevate conversations about health media.
Condé Nast doubles down on health content, launches video network
The publisher also announced a pharma-focused production service, Script Studios.
Facebook seeks to de-stigmatize opioid addiction
The social network teamed up with The Partnership for Drug Free Kids + Center on Addiction.
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