Media News

Media News

The latest media news from the healthcare marketing and communications sector

First Look: ‘Best in Show’ star Higgins plays pet parent
First Look: ‘Best in Show’ star Higgins plays pet parent
MM+M Staff
March 31, 2021
5:00 am

The spot for Merck Animal Health’s Bravecto aims to raise awareness of the need for parasite protection

Clear Channel Outdoor pushes for more respect from pharma
Clear Channel Outdoor pushes for more respect from pharma
Larry Dobrow
January 11, 2021
5:00 am

Sales exec Ed Maher weighs in on the outdoor giant’s evolving offering and makes a case for a greater share of pharma dollars.

Verywell unveils tool to address postpartum depression
Verywell unveils tool to address postpartum depression
John Newton
December 7, 2020
2:28 pm

The latest “Healthy Conversations” entry helps friends and family reach out to mothers who may be isolated during the pandemic.

Novartis, iHeartRadio team to create streaming station for MS community
Novartis, iHeartRadio team to create streaming station for MS community
Larry Dobrow
December 7, 2020
5:00 am

MS Vibes launched in October and will debut podcasts and other educational content this month.

Facts and Focus: How Prevention charted its pandemic-era course
Facts and Focus: How Prevention charted its pandemic-era course
Larry Dobrow
November 25, 2020
5:00 am

The venerable health and wellness media brand “skipped a lot of the noise” and thrived during a challenging time for publishers.

‘Lady Parts’ and lessons learned
‘Lady Parts’ and lessons learned
Larry Dobrow
November 9, 2020
5:00 am

Hologic’s Jane Mazur chronicles the digital series’ path from idea to execution, and what other marketers and content creators can take away from it.

“We’re going to make the world healthier, one story at a time”: Inside the imminent launch of The Able Channel
“We’re going to make the world healthier, one story at a time”: Inside the imminent launch of The Able Channel
Larry Dobrow
November 2, 2020
5:00 am

The health and wellness streaming service is set to debut in early 2021.

“Accountability matters:” A Q&A with Meredith research SVP Britta Cleveland
“Accountability matters:” A Q&A with Meredith research SVP Britta Cleveland
Larry Dobrow
October 19, 2020
5:00 am

Three years after the venerable publisher debuted its Pharma Lift Guarantee, Cleveland discusses its impact and print’s continued appeal to pharma marketers.

Five takeaways from the 2020 Point of Care Communication Council Summit
Five takeaways from the 2020 Point of Care Communication Council Summit
Larry Dobrow
September 28, 2020
5:00 am

The event featured spirited debate around telehealth, pharmacies and more.

Cancer Therapy Advisor recognized as top breast cancer app
Cancer Therapy Advisor recognized as top breast cancer app
MM+M Staff
September 23, 2020
3:17 pm

App recognized among category’s best by Healthline for fifth straight year.

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