MM&M and PRWeek unveil the 2018 Health Influencer 50
The third annual list of healthcare industry heavyweights assembled by the editors of MM&M and PRWeek—the Health Influencer 50—has made its debut.
Media News
The status of online health communities post-Cambridge Analytica
For many online health communities, the Facebook-Cambridge Analytica scandal didn’t have a significant impact, and members still see the social network as an invaluable resource.
David Gideon, medical media icon and industry stalwart, dies at 75
For Gideon, honoring those who helped build the medical ad industry became a labor of love.
David Gideon: A man who cherished our industry
A longtime colleague remembers his indelible imprint.
TV4 unveils streaming network dedicated to cancer
The channel will feature content about the full range of the cancer journey.
Facebook shares plunge amid first decline in European daily active users
Facebook sought to blame GDPR as it revealed its daily active users in Europe declined for the first time in nine years and it disappointed investors with lower-than-expected growth.
Twitter purge of locked accounts welcomed by Unilever’s Keith Weed
Some Twitter accounts could lose millions of followers when the social platform purges large numbers of “locked” accounts this week.
A tale of two headlines leads to breast cancer confusion
Healthcare journalists and communicators have an obligation to facilitate informed conversation, not simply put out information. Does the Times’ take on a recent gene test live up to that standard?
National Psoriasis Foundation partners with Remedy Health Media
The two organizations will partner on content including personal stories and expert advice.
YouTube announces measures to earn back trust from advertisers and agencies
In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.
What Facebook’s news feed changes mean for brands and publishers
Facebook’s decision to reprioritise its news feed to favour “social interactions” over other forms of content may please its users but will be challenging for brands.
MM&M’S most-read stories of 2017
Topping the list: The MM&M agency issue, the MM&M Awards winners and shortlist, and how a porn star is providing sex ed to seniors
Janssen makes cancer info easy to find on the web
The pharma unit of Johnson & Johnson launched the Cancer.com website this month.
TAG-certified channels have 83% fewer incidences of ad fraud
A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the broader industry average.
Facebook explains advertising policies to its users but industry wants more
Facebook has formally outlined is advertising policies to its users but the industry feels the internet giant is offloading responsibility instead of stepping up.
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