Media News

The latest media news from the healthcare marketing and communications sector

Stream On: How medical marketers can capitalize on the connected TV boom
Stream On: How medical marketers can capitalize on the connected TV boom
Lauren Vespoli
September 7, 2022
12:00 pm

With a significant shift in the streaming-TV market underway, tracking tech presents an opportunity to get a clearer picture of what consumers care about and how to optimize campaigns targeting them.

Janssen’s ‘PHrontline Conversations’ to educate nurses on pulmonary hypertension
Janssen’s ‘PHrontline Conversations’ to educate nurses on pulmonary hypertension
Lecia Bushak
August 30, 2022
3:15 pm

The Facebook Live series is set to cover a range of issues, including health disparities and facilitating open dialogues with patients.

MM+M unveils its 2022 Media Summit
MM+M unveils its 2022 Media Summit
MM+M Staff
July 12, 2022
5:00 am

The day-long event is scheduled for November 7 in New York City’s Rockefeller Plaza.

Northwell Health film highlights healthcare impact of Ukraine invasion
Northwell Health film highlights healthcare impact of Ukraine invasion
Jack O'Brien
June 13, 2022
11:50 am

‘Two Wars’ delves into the challenges faced by frontline workers treating patients in the war-ravaged region.

AHP community takes center stage in new documentary
AHP community takes center stage in new documentary
Jack O'Brien
April 7, 2022
2:04 pm

The Alnylam-sponsored ‘Two of Me’ examines the lives of seven people living with the rare condition.

Self, Condé Nast Health debut Conditionally
Self, Condé Nast Health debut Conditionally
Larry Dobrow
March 2, 2022
5:30 am

The condition-specific vertical will offer a range of content on everything from autoimmune disease to heart health.

PoC3 rebrands as Point of Care Marketing Association
PoC3 rebrands as Point of Care Marketing Association
Larry Dobrow
February 2, 2022
5:15 am

In addition to the name change, the organization has unveiled a revamped website and new logo.

CheckedUp nets PE investment from Rockbridge
CheckedUp nets PE investment from Rockbridge
Larry Dobrow
January 5, 2022
2:30 pm

The deal signifies both the current strength and growth potential of the point-of-care channel.

‘Weight loss’ edges ‘COVID’ as web’s most-read health topic of ‘21
‘Weight loss’ edges ‘COVID’ as web’s most-read health topic of ‘21
Marc Iskowitz
December 6, 2021
5:59 am

Why the most popular health topic online this year wasn’t the pandemic but a related medical crisis.

Deal expands ‘health knowledge’ audio content
Deal expands ‘health knowledge’ audio content
Lecia Bushak
November 22, 2021
8:00 am

Finn Partners snaps up the Pharmacy Podcast Network as part of a push to educate pharmacists via podcasts.

PoC3 adds members, sets strategy course
PoC3 adds members, sets strategy course
Larry Dobrow
November 15, 2021
5:00 am

Publicis Health Media and Rapport have joined the organization’s membership ranks.

Genentech, SMA community band together on song, video
Genentech, SMA community band together on song, video
Larry Dobrow
November 9, 2021
1:00 pm

Singer/songwriter James Ian shares the story behind “Spaces,” as well as his own story as an individual with SMA.

Behind the evolution and launch of Digital Health Networks
Behind the evolution and launch of Digital Health Networks
Larry Dobrow
October 28, 2021
5:00 am

One of the most ambitious health-first streaming plays to date, DHN debuts with a vast, diverse content library.

WebMD’s Dr. John Whyte talks new book, patient interaction, pandemic content
WebMD’s Dr. John Whyte talks new book, patient interaction, pandemic content
Larry Dobrow
October 4, 2021
5:00 am

The book, Take Control of Your Cancer Risk, is set to be published on Tuesday October 5.

GoodRx ups the ante on its health content
GoodRx ups the ante on its health content
Larry Dobrow
September 27, 2021
5:00 am

The new offering, GoodRx Health, is designed to provide clearer, more authoritative information across a range of topics.

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