Straddling the print/digital divide at the point of care
Health Monitor Network’s Maria Lissandrello discusses the channel’s ongoing content and technology evolution.
Media News
As coronavirus epidemic rages, health media rises to the occasion
Outlets’ focus on debunking erroneous information helps minimize panic.
Save the Date: MM&M’s first Media Summit
The event will take place on April 20, 2020 in NYC.
WebMD pivots towards a platform experience
With the addition of an upgraded physician directory, the venerable media brand continues to subtly evolve its offering
Inside Montel Williams’ journey from long-undiagnosed patient to MS activist
Williams endured pain in his lower extremities and temporary blindness in one eye as doctor after doctor failed to diagnose him with relapsing-remitting multiple sclerosis.
Sales vet Marla Newman leads digital-first push at Meredith
“Our approach to health is scale plus data plus insight.”
Health Media 2020: Predictions, trends and organizations to watch for the year ahead
Media observers have their eyes on election-year politics, yes, but also Best Buy and the expansion of 5G.
Healthline blocks political ads leading up to 2020 election
Healthline leaders were concerned about the factual accuracy of many political ads.
Health Media 2019: The Year in Review
Experts share their picks for the people and trends who stood out in a busy year.
Marketing content comes to telehealth visits
Populus, a health media startup, will coordinate the airing of 15- to 60-second spots prior to and following telehealth consults.
Health/wellness marketing on Cyber Monday: Worth it?
We asked a handful of savvy health marketers and technologists to answer four questions about potential opportunities in and around the annual orgy of digital commerce that is Cyber Monday. Here’s what they had to say.
Alzheimer’s Association short film reimagines the PSA genre
“A Good Man” transcends the mawkishness and mixed messaging that usually characterize health and wellness.
Infographic: Healthcare professionals’ most trusted pharma news sources
InCrowd surveyed 240 healthcare professionals, including physicians, nurses, PAs, hospitalists and more.
Getting up to date with point-of-care resource UpToDate
The site’s rigorous editorial process and emphasis on synthesizing information continues to resonate with clinicians.
Health sites sharing personal data with Google, Facebook and Amazon
Financial Times has conducted thorough investigation into apparent breaches of privacy laws.
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