Excerpt: Health media in the COVID-19 era
Dr. Judith Simmons talks social media follows, voices from the frontlines and coverage blind spots.
Media News
Point of care and the pandemic
The inside story of how one of healthcare marketing’s most important channels navigated COVID-19 – and may have emerged stronger and smarter.
4 Takeaways from Condé Nast Health’s HCP marketing virtual event
The venerable publisher unveiled Analog, a bespoke offering for marketers hoping to reach HCPs during a time of limited rep access.
PR agency health podcast brings ‘the public back into public health’
Healthcare PR and public affairs agency Thunder 11 launched the Public Health podcast in May.
Behind the rise of Healio’s HCP podcast slate
Offerings like Gut Talk and Rheuminations have helped the company emerge as a leader in an increasingly crowded audio landscape.
A snapshot of social COVID-19 conversations found bots, anti-vaxxers and concerns about medication access
CMI/Compas releases a weekly COVID-19 social listening report.
Univision health lead pushes pharma on the value and needs of Hispanic audiences
Jorge Daboub is EVP, local media sales, Univision Communications.
5 takeaways from Hearst Magazines’ virtual Health & Wellness Summit
The venerable publisher presented research conducted before and during the Covid era, offering up a host of actionable insights for industry marketers.
SurvivorNet launches linear streaming network
SurvivorNetTV is the first streaming channel for the cancer community.
How Doximity thrived amid COVID-19
The social network has proven an invaluable resource to physicians on the frontlines – and now adds video to its mix.
#AloneTogether fights crippling loneliness as mental wellness plummets 37%
We are alone, but we are Alone Together.
“I don’t know what ‘normal’ is anymore. Do you?”
Gather’s managing director of healthcare Dr. Judith Simmons talks social distancing, behavioral health and finding moments of inspiration in dark times.
Wego Health event outlines potential for stronger patient/pharma pairings in rare and chronic spaces
Patient advocates called on pharma to collaborate and inform more effectively.
Breakout COVID commentator Dr. Rishi Desai stays cool amid media clamor
In the wake of his viral Fox News moment, Desai focuses on efforts to inform and #RaiseTheLine.
Events firm attempts to add familiarity, flair to virtual get-togethers
Encore Live CEO Walter Kinzie talks transformation and the virtualization of health events.
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