Populus, a health media startup, will coordinate the airing of 15- to 60-second spots prior to and following telehealth consults.
We asked a handful of savvy health marketers and technologists to answer four questions about potential opportunities in and around the annual orgy of digital commerce that is Cyber Monday. Here’s what they had to say.
“A Good Man” transcends the mawkishness and mixed messaging that usually characterize health and wellness.
InCrowd surveyed 240 healthcare professionals, including physicians, nurses, PAs, hospitalists and more.
The site’s rigorous editorial process and emphasis on synthesizing information continues to resonate with clinicians.
Financial Times has conducted thorough investigation into apparent breaches of privacy laws.
Familiar tone, quick-hit videos render “Disclosures 101” an atypical offering from a federal agency.
Rx Edge displays, booklets convey a wealth of information to CVS visitors.
The social giant says information collected will be stored securely, with controls on advertising.
Last week, the Point of Care Communication Council brought together 150 or so of the space’s most prominent people in New York City. Here’s what we learned.
The point-of-care industry had been looking to formalize a rules framework since allegations of fraud leveled against Outcome Health revealed a need for better auditing.
The company’s PatientConnect Video draws on an extensive database and AI to dimensionalize marketing experiences beyond “go talk to your physician.”
Extremely online and engaged respondents say they’re willing to share more personal data in exchange for that support.
The company hopes to use Thursday’s Sound Matters in Rx Marketing event to showcase audio as a marketing medium.
Social media pros are mostly shrugging off a potential move by Instagram and Facebook to hide the “like” counter.