Media News

The latest media news from the healthcare marketing and communications sector

Walgreens puts U.S. media account up for review again
Walgreens puts U.S. media account up for review again
Alison Weissbrot
November 15, 2022
2:05 pm

Publicis Media and incumbent WPP’s Mediacom are said to be pitching for the account.

Disney’s short film Reflect introduces first plus-sized heroine, addresses body dysmorphia
Disney’s short film Reflect introduces first plus-sized heroine, addresses body dysmorphia
Jack O'Brien
October 27, 2022
4:22 pm

While there has been a mixed reaction among fans online, body positivity stakeholders have praised the film.

Hearst debuts pharma-specific content, ad products
Hearst debuts pharma-specific content, ad products
Larry Dobrow
October 26, 2022
4:20 pm

The venerable publisher has launched content tool Vitals and ad resource WITs (wellness interest and topic segments).

Northwell Health film highlights healthcare impact of Ukraine invasion
Northwell Health film highlights healthcare impact of Ukraine invasion
Jack O'Brien
June 13, 2022
11:50 am

‘Two Wars’ delves into the challenges faced by frontline workers treating patients in the war-ravaged region.

AHP community takes center stage in new documentary
AHP community takes center stage in new documentary
Jack O'Brien
April 7, 2022
2:04 pm

The Alnylam-sponsored ‘Two of Me’ examines the lives of seven people living with the rare condition.

Self, Condé Nast Health debut Conditionally
Self, Condé Nast Health debut Conditionally
Larry Dobrow
March 2, 2022
5:30 am

The condition-specific vertical will offer a range of content on everything from autoimmune disease to heart health.

PoC3 rebrands as Point of Care Marketing Association
PoC3 rebrands as Point of Care Marketing Association
Larry Dobrow
February 2, 2022
5:15 am

In addition to the name change, the organization has unveiled a revamped website and new logo.

CheckedUp nets PE investment from Rockbridge
CheckedUp nets PE investment from Rockbridge
Larry Dobrow
January 5, 2022
2:30 pm

The deal signifies both the current strength and growth potential of the point-of-care channel.

‘Weight loss’ edges ‘COVID’ as web’s most-read health topic of ‘21
‘Weight loss’ edges ‘COVID’ as web’s most-read health topic of ‘21
Marc Iskowitz
December 6, 2021
5:59 am

Why the most popular health topic online this year wasn’t the pandemic but a related medical crisis.

Deal expands ‘health knowledge’ audio content
Deal expands ‘health knowledge’ audio content
Lecia Bushak
November 22, 2021
8:00 am

Finn Partners snaps up the Pharmacy Podcast Network as part of a push to educate pharmacists via podcasts.

PoC3 adds members, sets strategy course
PoC3 adds members, sets strategy course
Larry Dobrow
November 15, 2021
5:00 am

Publicis Health Media and Rapport have joined the organization’s membership ranks.

Genentech, SMA community band together on song, video
Genentech, SMA community band together on song, video
Larry Dobrow
November 9, 2021
1:00 pm

Singer/songwriter James Ian shares the story behind “Spaces,” as well as his own story as an individual with SMA.

Behind the evolution and launch of Digital Health Networks
Behind the evolution and launch of Digital Health Networks
Larry Dobrow
October 28, 2021
5:00 am

One of the most ambitious health-first streaming plays to date, DHN debuts with a vast, diverse content library.

WebMD’s Dr. John Whyte talks new book, patient interaction, pandemic content
WebMD’s Dr. John Whyte talks new book, patient interaction, pandemic content
Larry Dobrow
October 4, 2021
5:00 am

The book, Take Control of Your Cancer Risk, is set to be published on Tuesday October 5.

GoodRx ups the ante on its health content
GoodRx ups the ante on its health content
Larry Dobrow
September 27, 2021
5:00 am

The new offering, GoodRx Health, is designed to provide clearer, more authoritative information across a range of topics.

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