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MM&M’S most-read stories of 2017

Topping the list: The MM&M agency issue, the MM&M Awards winners and shortlist, and how a porn star is providing sex ed to seniors

MMM Staff

December 26, 2017

2:00 pm

1. MM&M’s 2017 Agency Issue

2. A Pornhub pro offers sex ed for seniors

3. The 2017 MM&M Awards: The Shortlist

4. Bank: Publicis and WPP are takeover targets, and Accenture is a ‘credible buyer’

5. The 2017 MM&M Awards | All the Winners

6. Merck launches DTC campaign for Keytruda

7. Top 40 Healthcare Transformers of 2017

8. To better tell their stories, healthcare brands turn to emotion

9. Drugmakers again boost DTC spending, to $5.6 billion in 2016

10. Gilead rolls out Truvada ads for PrEP — four years after approval

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Everyone has been waiting for the “new normal” to begin. But, for hospitals and health systems, huge opportunities to define their unique role in the ecosystem have emerged. The time to act is now—in the “no normal.”

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MM+M Podcast with Phreesia Life Sciences

The COVID-19 pandemic has had a major impact on patients’ preferences and expectations when it comes to care, and it’s accelerated the move toward consumerism.

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How to estimate the actionable market share of digital point-of-care media vendors

The key to estimating the actionable market share of your digital point-of-care media vendor: uncover what solutions they offer and who they can reach with those solutions.

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MM&M’S most-read stories of 2017

Culture drives the company

From Our Partners

Partner Content, Podcasts

MM+M Podcast with Verywell

Partner Content

Hospitals and health systems can thrive in the “no normal”

Partner Content, Podcasts

MM+M Podcast with Phreesia Life Sciences

Partner Content

How to estimate the actionable market share of digital point-of-care media vendors

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