In this episode, the agency’s CEO and chief creative officer (Paul Dyer and Craig Elimeliah) talk about how Friction Mapping, Earned-First Creative and more.
Agency 100 Studio Session | Imre Health: Red hot imre Health defies healthcare convention and radicalizes innovation en route to AOR streak
As an agency that just reached 30 years in business, Imre is an independent agency relentless in its pursuit to positively defy the conventions of life sciences marketing.
Agency 100 Studio Session | Fishawack Health: Living brands: Doing well by doing good.
The marketing division at FH has recently appointed Mario Muredda as president and promoted tenured executive Ryan Mason to chief marketing and creative officer. In this conversation we’ll learn about their experience at FH and more.
Agency 100 Studio Session | Elevate Healthcare: Challenge accepted
Elevate was purpose-built to lift healthcare challenger brands to new heights with unique positioning, innovative strategies and disruptive creativity that challenges the status quo.
Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP’s preferences and content requirements.
A new measure of success in 2023: Leveraging audience as currency
It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.
How marketers can personalize the patient care experience