Columns and opinion pieces from MM&M
61,114 words. 334 images. 23 new arrivals to the Top 100. MM+M’s 2024 Agency 100 is all about the numbers.
The culture wars and fear of public backlash has moved Pride from an easy win for brands to another political minefield.
A tool that promises efficiency and automation is counterintuitive to a time and materials business.
In the pandemic’s wake we interact way too much from a distance. Friendly meals can bridge our gaps.
MM+M’s Larry Dobrow explains that COVID will forever be the before/after demarcation line in our lives.
Leaders from Real Chemistry, CMI Media Group, Finn Partners and IPG Health share their top SXSW Health 2024 takeaways.
Chance encounters and deep conversations elevate SXSW’s health track above the industry’s myriad get-togethers.
AI for MLR? A regulatory agency exclusively devoted to monitoring it? At SXSW, marketers let their imaginations run wild.
The health track keeps energy high with panels on clinical trial recruitment and the “uninvited guest” of healthcare advertising.
This year’s festival promises deep dives on AI, cancer branding and healthcare in outer space (really!)
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