In an interview with Dentsu Health’s Collette Douaihy, Jack O’Brien mines the backstory on the agency’s Cannes Pharma Lion-winning app Scrolling Therapy, plus the latest on policy and social media.
MM+M Podcast 7.26.23: Healthline’s Dr. Jenny Yu wants to shape the GLP-1 conversation
Jack O’Brien interviews Tank Worldwide CCO Marty Martinez about reframing healthcare creativity in a global context, plus policy and social media updates.
MM+M Podcast 7.12.23: Lacek’s MacGibbon on how health brands can regain loyalty
Jack O’Brien interviews Haleon’s James Sharman on how the consumer health company’s Centrum brand has used an online quiz to build its zero- and first-party data stores, and we share policy and social media updates.
MM+M Podcast 6.29.23: How Black Americans are taking greater charge of their health
Jack O’Brien interviews M Booth Health’s Tayla Mahmud and Mark Westall about how Black Americans navigate health decisions. Lecia Bushak discusses the effort to extend Medicare coverage to weight-loss drugs, and more.
MM+M Podcast 6.21.23: Arrakis’ Jennifer Petter a boost for biopharma pride
Jack O’Brien interviews Arrakis Therapeutics’ Jennifer Petter for her thoughts on LGBTQIA+ progress, as well as the ongoing debate around trans issues in America. Marc Iskowitz catches up with MM+M’s editor-in-chief, Larry Dobrow, who’s on location in Cannes for the Lions Health and Pharma awards.
MM+M Podcast 5.31.23: Richards says Bayer pharma brands have activated on addressable TV
Marc Iskowitz interviews Bayer’s Glenniss Richards about how the pharma unit is testing native and video ads, Lecia Bushak recaps a White House proposal aiming to increase transparency around Medicaid prescription drug costs, and more.