In this final installment of the podcast for 2019, Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol-Myers Squibb, joins MM&M’s executive editor Marc Iskowitz to sum up the defining marketing trends of the past year — and to share her take on which ones might be a sign of things to come in 2020.

You can read Flaiz’s take, as well as those of five other A-list marketers and consultants working across biopharma and med-tech, in Marc’s recently posted 7-Day Supply column.