August 2018 Issue of MMM

August 2018 Issue of MMM

Go Figure

Infographic | HCPs OK with emails from marketers

HCPs are still OK with hearing from pharma and medical device marketers as long as it's by email.

MM&M Hall of Femme

'Keep knocking on the door': Executives urge women to trust their potential

Life and career lessons from Novartis' Vanessa Thirion-Cullity and other executives.

How women can empower themselves to close biopharma's gender pay gap

Women healthcare leaders discussed the gender pay gap and tools for women to advocate for themselves on stage at MM&M's Hall of Femme event Thursday.

Photo | The 2018 Hall of Femme

MM&M honored 35 women in healthcare marketing and communications in June at the third annual Hall of Femme event.

MM&M

The 2018 MM&M Awards: The Shortlist

Find out who made award-winning work this year.

Editor's Desk

CCO firings a sign of agencies' waning tolerance for misbehavior

Men in high advertising posts are still misbehaving, but agencies are taking the behavior more seriously now, and acting swiftly to address it.

Features

Orphan drugs leveraging new tech promise to cure disease

Two late-stage orphan drugs are upping the ante with their promise to cure disease.

Digital deliverance: 4 ways marketers can make content more engaging for HCPs

Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to ...

POC community makes good on promises of transparency and accountability

After a scandal with one of point of care's biggest players, we examine how the community is living up to its promise of greater transparency.

Media buyers form group to advance standards in POC

Among the group's members are media agencies that had pulled healthcare ad spend from the POC channel in the wake of a scandal 10 months ...

Q&A: Matt McNally on the road ahead for Outcome Health and the state of the POC union

Matt McNally, CEO of Outcome Health, shares his thoughts on post-controversy Outcome Health and the overall state of the point-of-care union.

Headliner

GSK digital leader brings tech flair

GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.

Partner Forum

Marketers address data privacy and pharma's use of messaging apps

Marketers explain how pharma can use messaging apps to talk to consumers and patients while being respectful of data privacy.

Private View

6 campaigns that drive change in behavior

Ashley Jones, group associate creative director at MicroMass Communications, says grabbing consumers' attention is only half the battle.

At Work With

J. Walter Thompson's Alissa Kaplan on hot desking, planners, and FaceTime

Alissa Kaplan, executive director, healthcare, at J. Walter Thompson, discusses work-life balance and how she manages her day.

Back Talk

Focus turns to future after Right to Try Act passes

Congress has finally passed the Right to Try Act, but does it go far enough?