August 2018 Issue of MMM
HCPs are still OK with hearing from pharma and medical device marketers as long as it's by email.
MM&M Hall of Femme
Life and career lessons from Novartis' Vanessa Thirion-Cullity and other executives.
Women healthcare leaders discussed the gender pay gap and tools for women to advocate for themselves on stage at MM&M's Hall of Femme event Thursday.
MM&M honored 35 women in healthcare marketing and communications in June at the third annual Hall of Femme event.
Find out who made award-winning work this year.
Men in high advertising posts are still misbehaving, but agencies are taking the behavior more seriously now, and acting swiftly to address it.
Two late-stage orphan drugs are upping the ante with their promise to cure disease.
Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to ...
After a scandal with one of point of care's biggest players, we examine how the community is living up to its promise of greater transparency.
Among the group's members are media agencies that had pulled healthcare ad spend from the POC channel in the wake of a scandal 10 months ...
Matt McNally, CEO of Outcome Health, shares his thoughts on post-controversy Outcome Health and the overall state of the point-of-care union.
GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.
Marketers explain how pharma can use messaging apps to talk to consumers and patients while being respectful of data privacy.
Ashley Jones, group associate creative director at MicroMass Communications, says grabbing consumers' attention is only half the battle.
At Work With
Alissa Kaplan, executive director, healthcare, at J. Walter Thompson, discusses work-life balance and how she manages her day.
Congress has finally passed the Right to Try Act, but does it go far enough?