In a move aimed at better educating its members and reducing confusion between independent, CME-certified medical education and non-independent promotional events, the American College of Cardiology (ACC) is eliminating its traditional model for CME-certified satellite symposia at the Annual Scientific Session.
The mobile advertising platform is a unique environment.
Forest to pay $164M for various violations
April 15, 2011
4:27 pm
A federal judge has sentenced Forest Pharmaceuticals to pay a criminal fine of $150 million and forfeit $14 million in assets for its guilty plea last November to felony and misdemeanor charges.
FDA tightens fast-track approval regs
April 15, 2011
4:35 pm
FDA says it plans to fine companies up to $10 million who lack “due diligence” in completing confirmatory trials for drugs granted accelerated approval.
In Jack Arnold’s 1957 cult sci-fi classic The Incredible Shrinking Man, businessman Robert Scott Carey is condemned to a life of shrinkage, for which there is no medicinal remedy.
The Patient Protection and Affordable Care Act turned one in March, and it was, for the drug industry, an ambivalent occasion.
How do CPG alliances aid pharmas?
April 15, 2011
4:47 pm
Teva’s alliance with P&G should enable the drugmaker to get competitive rates on global media buys for its OTC products. Are there other opportunities for firms to gain media-buying scale by partnering with CPG advertisers?